JH23,
Those flaps are there to force more air through the area of the radiator directly in front of the cooling fan at idle.
The idea is that at idle the flaps are laying flat/closed and this improves the air flow, by blocking "dead" area that the fan can't pull air through.
While you are driving at speed the flaps are opened by the force/velocity of the air flowing through front fascia, utilizing the entire radiator.