I think it's a great idea. Like they said, who needs a Chrysler and Dodge minivan with the difference being a chrome strip down the side?
GM did the same thing with GMC and Chevy. Back in the 50's a GMC truck had leaf springs and a Chevy coils. There was a difference. Now, and it's been that way for a while, GMC vs Chevy is the chrome strip down the side.
I thing GM should pay attention to Chrysler/Dodge.
And yeah, my '01 GTS will always be a Dodge. Cause it's an '01.