they are holding their cards like a poker player,gota lov it!
I'm not sure if it's holding the cards, or pulling out all the stops to move cars... There are people out there like me that have a certain color combo stuck in their heads, and I think SRT is being given the go-ahead to do whatever it takes to get people like me through the door. However many cars they move between now and the end of the year is going to dictate the valuation of the business unit - and the potential future repeat-sales value of the customer base.
I'm still a firm believer that a buyer is going to take the car to the next level if it indeed is sold (pretty sure it will be). For example, if someone like Penske bought it, they'd kick it up a big notch, focus on an over-the-top base platform like the ACR, and do some simple things (like forged pistons and better exhaust) to button up any of the potential weak links and add a base feature to the car that most of us are going to re-do anyhow.
Many Viper buyers are repeat offenders, so the buyer knows there is a built-in customer base that they can count on. Kind of a no-brainer purchase if you ask me - if I was a well capitalized company with a racing heritage, a strong dealership infrastructure, an image that won't piss off the existing customer base, and functional presence in Detroit, I'd be falling all over myself to buy a brand like Viper. That's a once in a lifetime opportunity.
In other words, I think it is a no-brainer to buy now. Two things can likely happen - the brand can be discountinued, or it will be bought. If it is discontinued, all values immediately go up. If someone buys it, they will want to maximize the value of the brand - which means keeping the existing customer base very happy. That will also be good for everyone.
I needed a feel-good purchase in times like this.
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