The reveal served and serves many purposes:
The Viper made the cover of just about every legit mag out there
The Viper made it to the site of just about every auto web site
The Viper can be raced in the ALMS this year as it has already been shown to one and all, no need to hide
The Viper can put on street miles (1,000,000 miles) without camo
The Viper has lots of info in mags and on the web. Digging it out is part of the fun
The Viper is in the refine stage. Re: Ralph's comment that the duck bill spoiler will be a bit taller than on the show car. Refinement/development is absolutely necessary for the expanded market.
The Viper final calibration is not done so current performance figures would be off somewhat
The Viper suppliers are converting from prototype parts to production parts. There will be some refinement there.
The Viper has tons of us willing to say, it will happen!
The Viper will stay in the news until it's ready to be delivered. For the next six months, the Viper has the performance auto center stage without spending on advertising.
The Viper will be seen by tons of people at ALMS races, shows, the auction, club neets etc. It will show where there are potential customers.
The reveal and following action may not be perfect BUT it's close enough to give the Viper the best possible chance to meet the business plan goals.