'Viper' is owned by a UK kit car company that registered the name some 20 odd years ago, Chrysler tried to re-claim it with solicitors and lost, rather than offering to buy it.... so now they aren't allowed to use the word Viper on anything, or have anything to do with our UK Viperclub region
not that they did before though
It will be 'officially' known as DODGE SRT/10 over here...