This video says it all:
http://www.autoblog.com/2012/04/04/2013-srt-viper-bites-back-with-640-hp-returns-to-racing-w-vide/
No passion what-so-ever in this marketing video. As if putting the car in front of a Tuscan-style mansion means the Viper is now an upscale, sophisticated exotic. WTH??? The Viper is supposed to be raw, unadulterated fun! A monster that shreds tires and eats corners for lunch. A beast that growls and puts fear into the hearts of lesser cars. Not this crap. Not a car slowly exiting a mansion's driveway heading down to check on the owner's vineyard. Who are they fooling with this marketing effort? All they are doing is making the true viper lovers, the guys that love the rawness, question the direction SRT is taking the car. No millionaire with sophisticated taste is going to say, "hey, maybe the viper is next for me." The Viper is a TRACK BEAST. So why are they selling it as a grand tourer?
I don't hate the car, i actually like it. I just hate how they are marketing it. The damn videos and pictures and color choice so far *****! This is not an old man's car. It's a VIPER.
