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  1. T

    Will SRT's Marketing Department Kill the Viper Brand?

    Wow! Who is your mentor?! Can I have a ride in the P1 when he gets it? Now that is a car that doesn't need any marketing!! Arguably, the best car on the planet right now. Great heir and successor to the F1.
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    Will SRT's Marketing Department Kill the Viper Brand?

    Jack B and hammerofgods, I don't want this thread to get off topic. I don't know either of you, but I do believe you are both Viper enthusiasts. I think many of us here are frustrated about the direction (or lack thereof) Viper is headed. Let's not take it out on each other:beer:
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    Value of 08 coupe?

    I think in the future (10 yrs down the road), Gen 4s in awesome condition will be worth the same or more than Gen 5s.
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    Viper production slowed by one third due to sluggish sales

    True, but that has nothing to do with why the Viper is not selling or why the Viper brand may be in jeopardy again.
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    New Gen V for $500 over invoice

    I know for a fact that SRT has been presented with many solutions by very capable people and businesses. They have been categorically rejected because they are good, new, fresh ideas. Corporate America likes to stick to the same formula so no one can blame them for doing something "odd". It...
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    Let's try to help SRT save/sell the GEN V.

    Besides the marketing meltdown at SRT, the prices are really quite high. I believe most of us here have always thought SRT products are some of the best value based cars available. Now, not so much. In fact, many of us think we are getting a bit "taken for a ride", no pun intended.
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    Will SRT's Marketing Department Kill the Viper Brand?

    I know for a fact that SRT was presented with this problem and solutions to this problem in 2012. They categorically refused the solutions and didn't even acknowledge there was a problem or that there would be a problem. It leads me to believe that SRT marketing has drank to much of their own...
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    New Gen V for $500 over invoice

    Ralph isn't, and never was a business man. He is a designer and an enthusiast. He's also a nice guy. That's why we all like him and root for him. But, he isn't a businessman. He's never started or run his own business (and I don't mean some little lemonade stand). He's always been an...
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    Will SRT's Marketing Department Kill the Viper Brand?

    Hilarious! Classic! Brilliant! And sadly, true. You hit all the points in your script...seriously, how long did it take you to write that up?
  10. T

    Will SRT's Marketing Department Kill the Viper Brand?

    Same here, but as you eluded, Viper needs to go after the buyers that need to be convinced. They already got the blind buyers...all 400 of them! They're screwed from here on out if they can't get the guys on the fence or the guys who own other products.
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    Viper production slowed by one third due to sluggish sales

    Completely agree. The Viper simply will not sell itself on its merits. And, there is nothing anyone can do about that now for two reasons: time and money. So, it leaves us with a magical marketing platform that will somehow convince people that a car that is 2x the price of a C7, which in...
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    Viper production slowed by one third due to sluggish sales

    I've had multiple issues with SRT quality and they were NOT handled well by SRT. It was actually my dealer that tried their best, but SRT/Chrysler that kept saying everything is okay. This is despite many people knowing exactly who I am, what I do, and how many Chrysler/SRT products I own/have...
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    Viper production slowed by one third due to sluggish sales

    1000% true.
  14. T

    Viper production slowed by one third due to sluggish sales

    All true, but exactly why the Viper needs a good marketing platform. It is the only thing that will sell it now.
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    New Gen V for $500 over invoice

    I know. Which is why I feel so bad that I might be purchasing my arch nemesis (C7) soon. We have never had another American brand in our garage for almost 5 decades. The thought of putting a GM product in there was repulsive until a few months ago. Again, I attribute this mainly to marketing...
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    Will SRT's Marketing Department Kill the Viper Brand?

    We have to acknowledge that it is hard for dealers to know who is serious or even capable of buying a Viper. That said, many dealers do not offer test drives regardless of who you are. There are many testimonials of this on the forums. While I believe that dealers need to be more in tune with...
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    Will SRT's Marketing Department Kill the Viper Brand?

    I only know of 3 dealer in the country who will offer a test drive, but only if they know you are a serious buyer.
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    Will SRT's Marketing Department Kill the Viper Brand?

    We are not haters...quite the opposite. We care, which is why we are so disappointed. It's like parents who see their kids doing stupid things. They will get upset and demand changes. The parents that sit on the sidelines and pretend that everything is okay are the true haters.
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    Will SRT's Marketing Department Kill the Viper Brand?

    That's for people after they buy the car. It's useless for getting people in the door and they definitely don't buy a car to get the SRT Experience. I've been to multiple SRT Experiences. I think they are below average. BMW just had a FREE event for any person (previous buyer or not). I...
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    New Gen V for $500 over invoice

    I'll wait until they are in the $60's. Because, unfortunately, the C7 seems more capable and refined (under $60K). If I want raw, I still have my Gen 4.
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    Will SRT's Marketing Department Kill the Viper Brand?

    But see, that's the interesting thing. They don't have to spend a boat load to have a platform that results in a solid marketing program. They just need to have a talented, intelligent crew. For example, test drives are pretty much free. Do they offer them to even the most loyal enthusiasts...
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    Will SRT's Marketing Department Kill the Viper Brand?

    And sales suffered. The brand was finished, if you remember. It was brought back with the hope it would be bigger and better than ever. I think it is that, but it's definitely not marketed that way. And with the added competition of real, world-class cars, how can it survive this time around?
  23. T

    New Gen V for $500 over invoice

    Damn, that was fast! I don't think I have seen any SRT Vipers for 85K or GTS's for 110K.
  24. T

    New Gen V for $500 over invoice

    Still overpriced. They will be 10-15% below MSRP in a few months.
  25. T

    Will SRT's Marketing Department Kill the Viper Brand?

    Unfortunately, I think so. And if for no other reason, the mere existence of the C7 Stingray, its price, its marketing, its reviews, its capabilities, etc may crush Viper. It seems that SRT marketing has literally done 95% of it wrong and GM has so far done 100% of it right. GM's own...

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