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    Viper production slowed by one third due to sluggish sales

    If there was a competition between Gen V and C7 marketing, there would be no competition. Gen 5 is non existent (except for horrible press in the media) and C7 is nothing but amazing. GM's own marketing has been impeccable. Now look what they have done...
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    Let's try to help SRT save/sell the GEN V.

    No. One and the same. It's not like SRT has a dozens of divisions. I don't think anyone here is blaming any one person. I think they are blaming the marketing department because, let's face it, sales are suffering because of marketing mistakes. The entire Viper brand is in jeopardy due to a...
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    New Viper teased?

    +1! Thank you Ralph for being passionate about SRT and Viper, as well as all the engineers who and team members who have also been passionate about Viper.
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    Let's try to help SRT save/sell the GEN V.

    There is nothing inherently wrong with a MBA or advanced degree. The problem is, MBAs are a dime a dozen. Univ of Vermont, where Beth went, is a complete joke! They accept 99.9% of applicants (seriously) and are ranked #164 in the country! So essentially, it is a hollow certificate. On top...
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    Let's try to help SRT save/sell the GEN V.

    Exactly. Just take a look at what she has done: 2007, Operations Manager - Aston Martin Lagonda, Aston Martin the Americas 2004, Business Development Manager, Eastern Region - Volkswagen Credit, Volkswagen of America 2004, Certified Audi Brand Specialist - Hoffman Audi, East Hartford, Conn...
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    New Viper teased?

    Beth Paretta. Want to see how pathetic Beth is? She can't even market her own Twitter page: "I like everything automotive: racing, driving, & people. SRT & SRT Mororsports. Opinions are mine. *griffon optional." Seriously, she can't even spell "motorsports". Didn't even bother to...
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    New Viper teased?

    +1. I don't think anyone is bashing Ralph. The only thing he did wrong was hire Beth, who has no clue how real high level marketing is done. Plus, she was never a Viper fan (doubt she is even now). Why the heck would you do that? Ralph should have known better. He should have looked at...
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    New Viper teased?

    Respectfully, I don't think you have any clue how bad the marketing has been. Beth is the head of it. I know for a fact that she was given a full marketing proposal by a multifaceted marketing company...essentially a roadmap to success. She categorically said no to every idea and did the...
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    New Viper teased?

    I didn't know that Beth did that. Very sad. Does anyone have any idea how she got the job? She literally has no real qualifications.
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    New Viper teased?

    The negativity is not directly against the car or the manufacturer. It is pent up frustration toward SRT marketing...a group of people lead by someone who does not possess the experience, education, talent, or even passion for the Viper. Who knows how she got the job. Many of us here are very...
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    New Viper teased?

    At least they are consistent...consistently fail. So sad my beloved Viper brand will certainly not be around past 2015 at this rate.
  12. T

    New Viper teased?

    He's been given that opportunity and declined it.
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    New Viper teased?

    Seems that most people are catching on to this. I wonder if Ralph is.
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    Value of 08 coupe?

    Black Coupes with factory white stripes are super rare. It's a classic color combo, but only 9 built in Gen 4! Of those, I'm sure a few of them have been crashed, have high miles, or have swirl marks, etc. Besides this one, I think I have the only other black/white Gen 4 in mint condition.
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    Saying bye and giving an apology

    GM seems to have learned something from their prior mistakes. Chrysler...not so much. Answers are right in front of their faces, but they still ignore them. Really sad. At this point, I'm not sure if I would get a Viper over a C7 unless they were about the same price. But even then, the...
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    What can SRT engineers do to improve future Gen Vipers?

    +1. ACRucrazy, your chart does show that sales are near record #'s. They may not be there yet, but boy are they close. What a rebound over the last 2 years. Viper sales for 2013 are artificially inflated. Many of those that purchased a Gen 5 are repeat customers and buying it out of loyalty...
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    Beyond The 2014 Viper?

    Totally forgot about that line. Classic! I will have to use it again more often:)
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    Car and Driver Piles on the C7 vs Viper Bandwagon

    You are correct...SRT marketing failure again. They simply don't know how to cater to people making over $100K/year (which is not a lot). Never have and at this rate, never will.
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    What can SRT engineers do to improve future Gen Vipers?

    I agree that the economy isn't healthy from a fundamentals standpoint, but I stand by my previous statement: "The economy for the people who can afford a new Viper is great. The market is at all time highs. The car market is at all time highs. The car should be selling.
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    paint issues--please help

    Remember this thread. When the SRT folks actually realize that all of this was their doing, perhaps they will use Kris' car as a case study in how not to operate a business...especially one catered to people who have more education and money than everyone in the marketing department.
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    What can SRT engineers do to improve future Gen Vipers?

    As PeerBlock stated. I'm not sure if your question is sarcastic or real because it's all over the news. Dow is at all time high. S&P all time high. All big 3 have profits. Record sales increases. Almost record yearly car sales. Not sure what other proof you need.
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    Car and Driver Piles on the C7 vs Viper Bandwagon

    Exactly my point. As a Viper lover, I cringe at everything that is taking place. Horrendous marketing, poor QC, and, as it turns out, a car that needed to be a little bit more for a little bit less.
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    Car and Driver Piles on the C7 vs Viper Bandwagon

    I know of at least 2 buy backs and 1 engine rebuild. I know of multiple fit/finish issues. So I know directly know about 10-15 Gen V's out there and 6 had issues. That puts us hovering around 50%. I doubt I magically know of all the 6 that have issues. Even if I did, that puts us at 1.3%...
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