That dealer in Fla that everyone thought sold for $739, had at one time 12 Vipers sitting on the floor, he had $25K supplemental stickers as well, $1199 for paint sealant, $249 for a pinstripe ( who was the last person to pinstripe a Viper ?? and the cars did NOT have a stripe) when you came in the floor staff knew nothing about the cars and they treated you like you just parked your garbage truck outside....and if you finally waited for 20 - 30 minutes to find someone with a white shirt, AND asked about the $25K kicker, their comment was, we need to recoup the SRT Fees !! The new car is great BUT the whole marketing has been the problems, with pricing and unfortunately SRT cannot dictate what the dealers sell their products..and the rumor started that the cars were "HOT" and dealers put on the extra kicker stickers !! My $.02