FinalEd...I agree with what you said about the coupons saving the brand....BUT if this now, what will the price be on the 2015, 16 ??? Etc....at some time, the new cars cost more each year because parts cost more, labor bosses have to make money, etc, and when prices go up, nice clean Vipers bring in good used prices, but how can you justify a nearly new VooDoo selling at $70K or whatever probably a 15K loss, I heard some people here telling people try to offer him under $65K , .....PLUS with this recent playing with coupons, discounts, dealers paying their floor plans for a car sitting for a year on the showroom floor, the same spot where they could have sold 20 vans, a couple of Jeeps, etc....back to my original concern someone once said " for every action there is an equal and opposite reaction " ....those buying now with the big discounts off MSRP, this can't continue, IF we want the Viper brand to continue...while dealers are getting used Vipers and doing big sales to move these cars....soon most dealers won't touch a new viper ( try to get one repaired with a viper tech ??!!) what we are forming is an exclusive dealers ONLY ( what maybe 10 dealers ??) will have the cars for sale, and if one needs warranty work, the car maybe needed to ship or transport miles to get repaired !! Also when the sales network is limited to a few dealers, what do you think will happen to sales and prices then ??? My $.02 only !!!