Frankly, I do not understand this process at all. As my previous note, I have been an avid viper owner since the beginning of the Viper journey.....not to beat a dead horse but....
1. The car is not accredited yet....according to my viper tech.
2. Bugs.....seats, brakes, tires...what else?
3. Giving pre-production cars to the media
4. Ringer ZR1
5. A Ralph road trip documenting other problems.
6. Preferential treatment to certain Canadian orders for Stryker red by the CEO ( if true not another great PR move)
7. Showing Stryker red (great color on the car), advising the color will be available, and getting slammed with a 14,500 price tag. It becomes an elitist color....and drives the price point to where most people are not going to order it ( do not get me wrong....I love the color...)
8. Providing a "track car" but the GTS hood is more aerodynamic ?
9. Overall PR moves...coordination does not seem to be their strong point