GTS-R 001
Enthusiast
discuss
And so it begins *** DEALER MARKUP***
- Thread starter GTS-R 001
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02ViperTodd
Enthusiast
That takes me out of the pool of second wavers.
supersnake
Enthusiast
SRT should take away there SRT Dealership. That is just bend me over, hope they use lube!!!!!!
ViperSmith
Enthusiast
It is a shame SRT didn't do something about this when they did dealership licensing. IMO it is a "low class" dealership thing to do. You don't see other high end brands pulling this bull**** (Or at least I don't).
It looks bad on SRT and really bad on the dealer...
When Ralph talked about "a new class of buyer" I hope he wasn't referencing idiots with a lot of money.
It looks bad on SRT and really bad on the dealer...
When Ralph talked about "a new class of buyer" I hope he wasn't referencing idiots with a lot of money.
Jance GTS
Enthusiast
It looks like all the details have been clearly written in invisible ink as you can tell by the water mark on the page that is slowly disappearing. Why else would there be all that space on the page...
50k??? That's insane....
50k??? That's insane....
GTS-R 001
Enthusiast
A few years ago I bought a 92 Viper, I "accidentally" bought it off Ebay, I was about to hop on a 14 hour flight and I saw this 92 with a begining bid of $35K, I bid, thinking "NO Way in HeXX I am going to be highest bidder or meet teh reserve,. Well, Bang! it his reserve, I hopped on my flight, when I landed the auction had ended and I won the car.
When I got the paperwork on it, the original sticker was in there, $53,500 for the car and $115,000 DEALER MARKUP the original owner had paid!
When I got the paperwork on it, the original sticker was in there, $53,500 for the car and $115,000 DEALER MARKUP the original owner had paid!
Voodoo Rob
Enthusiast
If this was at every dealer then its an issue, its not. If a particular dealer wants to mark up over retail then they have the right to do so, buyers search out the deal that fits their buying criteria the best. Would I pay it? Not hardly, I would find the dealer/deal that fits my buying requirements best. If dealers were discounting would people be barking at SRT for mandatory retail pricing requirements? We all know the answer. Let the dealers **** themselves out, the cream rises to the top and the wanna-b's will fall off the grid. Its a marketing gimmick, nothing more.
ViperSmith
Enthusiast
I don't see how it bodes well for SRT. Even though I am buying at MSRP, this is off putting to the SRT brand to me. If this dealer is willing to do this, my assumption is they are willing to let service techs take my Viper to go pickup lunch. Which, is the image SRT is trying to distance itself from. It speaks back to "it is still a Dodge" (For the purchase/maintenance experience).
If Ralph is trying to bring buyers into SRT that would never have considered the brand before, how does this look? Will they consider other SRT products?
Granted, today we have the internet and you can buy from Woodhouse or Tomball with the click of a mouse at MSRP.
edit:
Though, it is clear what this is. They are getting two in for the calendar year. So, they want it to sit in the building so people can oogle it. Maybe someone will be dumb enough to buy it, but more than likely they will settle closer to MSRP than this.
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VENOM V
Enthusiast
Exactly. Speaking of creme rising to the top, for you Northern California shoppers...
15 minutes down the road from Stevens Creek Dodge is Normandin Chrysler. I bought my Stryker Red GTS from Paul Normandin, at sticker, and not once did he ask for a dollar more. It has been a top-notch experience, I highly recommend Normandin.
Good dealers and bad dealers are out there. I asked about ordering an SRT8 Challenger when they first came out. Stevens Creek Dodge told me $25K markup!!! I walked out and bought elsewhere. Late last year, I inquired about ordering a 2013 Viper at Stevens Creek. Took the sales guy 1 week to get back to me! That place is a joke.
Normandin Chrysler in San Jose will now always get my business. Paul Normandin doesn't mark up Vipers, he's a Viper owner, he's a racer, and a VCA member. Excellent after-the-sale service as well. He follows up with me every week to say hello, and keep me posted on my Viper's status.
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TrackAire
Enthusiast
Paul Normandin is a class act.
But, the day somebody tells me what I can sell a car for is the day I move to North Korea. Dealers should be able to sell what they want for how much they want. In the free market the price will be what it is worth in the eyes of the buyer. For those too stupid to do their homework and not buy something from Paul or one of the other dealers at sticker, then they deserve to pay more. The more people pay the mark up, the more valuable it makes all of our Vipers since the market is pushing up the price.
Cheers,
George
I remember when the Prowlers came out....sticker price was reasonable, but they were selling for way over sticker as well at many places. But $50k markup is just rediculous. I wonder how Canadian Dealerships are going to handle this?
SilveRT8
Enthusiast
This is for a base SRT model ??????
**! and you want a loaded GTS ?
Wait a sec ! Let me get the calculator
**! and you want a loaded GTS ?
Wait a sec ! Let me get the calculator
ViperSmith
Enthusiast
Big difference of the Gov saying what they can sell for and the brand saying it. SRT could certainly tell this dealer "No more Vipers for you."
Its an image thing, and it promotes a poor image for SRT, at least IMO.
VIPER GTSR 91
Enthusiast
And you are just realizing this now?? I forecasted this happening months ago on here.
georgethedog
Enthusiast
Interesting... I think there is probably enough markup for the dealer as sticker.
He didn't ask for a dollar more... Did you offer a dollar less? Just curious...VENOM V
Enthusiast
Interesting... I think there is probably enough markup for the dealer as sticker.
LOL, that was my feeling too. I didn't offer less than sticker, I guess I viewed it as the price of getting one of the first Gen V's, and being able to enjoy it this summer. Okay, to be honest, I thought I'd have it in Spring. Maybe I should now ask for a discount
swexlin
Viper Owner
For 190K you can get into a F430 or maybe even a 430 Scud.
Now the new Viper will leave those two in the dust (maybe not the Scud) but you see my point.
Now the new Viper will leave those two in the dust (maybe not the Scud) but you see my point.
Policy Limits
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Viper listed at 190k....lets see new gallardo is 230k, new Bentley is 210k, new Maserati 165k. Yeah I love it...puts our cars into the category that I saw them in even before seeing this list price. Hopefully the C7 comparisons will finally cease.
Voodoo Rob
Enthusiast
The buyers for the new Viper will determine what people are willing to pay. Maybe the dealer at $50k over retail is a genius or will be shown to be moronic. If a product is in high demand then the mark-up can work and be sustainable, if the demand is not there then pricing will reflect that. Scream all you want about MAP pricing and all dealers charging suggested retail to not degrade a product but this is the very structure on which many individuals and companies have created and lost fortunes. There are dealers out there selling on customer service and everything you could want in a deal AND the car is retail. So buy it from them if you are in the market, you are free to do that in our wonderful country just as that one dealer is free to mark-up what ever they are selling. I am not a buyer or a seller so I have no dogs in this fight but I do respect individuals purchasing and selling rights. The Viper evokes passion but simplify it to a simple definition of a transaction and it puts the whole thing in perspective.
HyperViper
Enthusiast
Now everyone who ordered at MSRP can feel like they are getting a good deal
GTS-R 001
Enthusiast
Steven's Creek is not too far from Apple computer's head office, not saying that the employees over there are not that bright but, the Steven's Creek Auto row is kinda like the Rodeo drive of new car strips, They see em coming and help em lighten their wallets...
Viper listed at 190k....lets see new gallardo is 230k, new Bentley is 210k, new Maserati 165k. Yeah I love it...puts our cars into the category that I saw them in even before seeing this list price. Hopefully the C7 comparisons will finally cease.
By that logic a C7 going for 25K over sticker should be compared to 90K cars.
You're really reaching with that analogy.
Mamba52
Enthusiast
At the end of the day the car is not worth 190k.
Policy Limits
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maybe i should say it this way: the corvette is made 30,000 times per year by assembly line robots, has a low price point and every tom dick & harry has one. I see them on the road constantly & therefore they lack exclusivity factor and these components make them not special.
The snake on the other hand is made a bout 1000 times annually, built by hand, has a six figure value and few have them. I've seen less vipers on the road in the past 20 years than i have ferrari's. Hence it is exclusive and indeed a special machine.
I guess ultimately the point I was trying to make was that a rare exotic handmade supercar should be compared to other rare exotic hand made supercars and not to a corvette.
Better?
Mamba52
Enthusiast
Tell you what I have a 04 Mamba 1 of 200. Now it's 1 of 1. Now on the market for $150k any takers?
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