ViperSmith
Enthusiast
Chevy seems to have figured it out on their 13,000+ production Corvette.
One can order a base Corvette, choose what wheels they want, what color brake calipers they want (base, black, grey metallic, red, yellow, silver) One can also add the ZR-1 spoiler to the base vette, one of 4 different headlight assembly colors, along with choice of cross drilled rotors, suspension, axle ratio etc etc. They are not forcing you to step into a "premium" model.
They must have used magic to figure that out, because SRT has yet to figure it out on a less than what, 700 hand built model year?
Economies of scale. Simple as that.
I (personally) think SRT should have a better ability to option the car out - more of an "individual" program. I think many would pay for that. I like how with Porsche you can even choose the color of the deviated stitching in your interior (Granted, it costs you thousands of dollars just for the choice of color for stitching).