chorps
Enthusiast
A new Viper model with a Targa top, a reduction of weight, better brakes, and offers tuning so that buyers can mod the hell out of it if they so choose. Here is what is limiting sales. Most guys who buy cars that have power want more power. Unfortunately, Viper owners of the latest generations don't have that luxury without spending alot more money than the competition. And as others have stated, sell the car through Ferrari/Maserati dealerships. And if they are going to sell them through Dodge dealerships, then at least have these dealerships know what the hell they are talking about. And have them treat the customers like people who are going to buy something at this price point. All people deserve to be treated like they can afford the car but when they have people drive up in a Viper, then they should go out of their way to sell the car to them.
I understand what you're talking about, that with a few exceptions, the dealership experience quite poor.
But pushing Vipers onto Ferrari/Maserati dealerships would be the worst thing possible, because it wouldn't work for Ferrari, and it would make people believe that Chrysler and Americans had no hand in the design of the Viper. In other words, it would no longer be American. There's already enough (erroneous) information out there, that the Viper is a SLS clone, or that the Viper is being limited by Ferrari...
Putting the Viper in the Italian dealer's showrooms would be the vehicle that would be unwanted by Ferrari and Maserati dealers because it screws up their presentation as well...what would the Ferrari dealer say when they have a $250k F458 sitting beside a $130k Viper?