Yeah I agree with most of what you say, except that dealers should have the right to charge what they want and the buying public has the right to walk away. It's called free market and the market will ultimately decide. I will never pay over sticker for a car, it's just not worth it to me.
BC;
The bigger question is going to be if Ralph really sticks to his guns or not and is willing to walk away from some of these shaddy dealers who have the money to just hand over a check no questions asked, but don't really have the passion and commitment long term beyond the sale? We have seen that scenerio all the time and unfortunately it does seem that money trumps all common sense.
Remember most of the "bad" dealers that don't really care about the car or solid trusting long term support will gladly throw out a $25K or even a $35K check. They spend much more than that on marketing, without even a blink. Then, they will pass it on to the people that buy the car via the famous hand written **** sticker. I believe the approval criteria should be for the dealership to present their writtten plan to Ralph along with a face to face presentation. Rather than telling them what you want and them saying okay, why not ask them how they plan to support it all and their approach. That will tell you 10 times more about these guys than follow the leader.
Sorry but still a major issue in some areas. Colorado is still MIA for the "right" dealer to step forth so we will see. Other than the big ones, other areas are just as bad. I am not holding my breath. If one does step forth in Colroado, it will most likely be one of the slimers that do I am sure and why you say? Because they have the money from royally screwing people for years. Even the Jeep dealer with good service that has the certified Viper Tech has SRT8s on the lot, Jeep, Chrysler, etc. All with varying levels of **** sticker on each and every one. Just depends on how much *********** you can handle.
Sorry, the initial starting post sounds like a good plan but we will see if it even remotely approaches that. I am just skeptical based upon decades of proof to the contrary. Sorry but Dealer Mark-Up stickers should be illegal and dealership should be fined. Used car, they should be able to sell for whatever they want high or low but a new vehicle should be maxed out at MRSP.