Let's look at HISTORY a bit?
Viper RT/10 out in 92.
Viper GTS out in mid 96
Viper GT2 out in 98
Viper SRT/10 out in 02 (even though it is a 2003)
Viper Comp Coupe out in late 02 to early 03
Now after looking at how things have been handled in the past, wouldn't it be a little silly to think that a GTS is "ready for 2004"?
Think about Viper for a moment? Those of you that now have one might still remember the day when Viper was still a "dream" car verses something that is in the garage? If so, you may still remember that part of building up the dreams and anticipation of getting a Viper is ALMOST as much fun as owning one. It is because of that very reason that you have to look at what you are asking for, and realize that having a GTS in a year would not be in the best interest of keeping the Viper image in it's current state as a true "dream machine".
In order to keep that "dream machine" aura, you need to keep the excitement built up for an extended period of time. Hey, a good lover is one that can prolong the experience. Do you really want the Team to just throw everything out now and loose that special anticipation that comes with Viper for the next decade? If so then all you are looking at is your own personal satisfaction, and not the overall great experience that you get by being a part of automotive history.
For those that can contain themselves, you will be rewarded with an exotic machine, at bargain pricing, that was well worth the wait.
FYI. Since the inception of Viper we all have known that on each one made Dodge looses money. But Dodge has also stated that the exposer Viper brings to the company has always been far greater than the loss of money that comes with each one made. So in order for a company to keep producing this exotic, they have to be able to maximize the exposer, or raise the prices? I for one would rather see the exposer stay at a high level, so we can keep getting Super Car performance at reasonable pricing. The way they get this maximum exposer, while still maintaining the excitement and anticipation, is by spreading out each little variation of the Viper family over an extended period of time. Therefore, putting out a GTS version in a Year would not be in anyones best interest. And the main reason is that the BUZZ that is created by Viper would fall all to quick, thus jeopardizing any reason for Dodge to continue on with a another all new future model after the version we are about to welcome into the family.
By keeping this maximum level spread out, we get that original feeling, and that never ending drive of eager Viper anticipation, to drive us through another decade of automotive jubilee!