Sorry we are late to the conversation! First, let us remind folks how VPA got started and what it represents today.
Back in late 2009 the club was approached by SRT regarding engineering parts and excess inventory that needed a home. Comp Coupe roof with the Air Force logo from the Ripley's Viper vs. Viper event at Luke Air Force Base? Kinda hard to return that to the Mopar catalog but also not something you want to throw in the dumpster. Likewise with painted body panels (Mopar doesn't sell them painted), mounted wheels/tires (again, not sold that way by Mopar), etc. When approached, the club obviously chose to acquire those parts for a set price. It would have been foolish to turn them away or suggest to SRT that they simply scrap them. As it turned out, tens of thousands of dollars worth of those parts have been donated back to the regional and national clubs to help them raise money - including that Comp Coupe roof and numerous other historic pieces.
The club began offering the remaining parts as quickly as possible, with sizable discounts to VCA and Venom members. For example, a set of OEM five spoke wheels with new PS2 tires already mounted had an MSRP of $9200 - VPA sold them for $4,750, with the Venom discount getting another 20% ($950) off of that price. That discount alone was worth is a little over 27
years of Venom upgrades at $35 a year. This was (and still is) true for numerous other parts where VCA and Venom members could pick them up for
below dealer cost. Indeed, our very first sale was to another Viper parts vendor and to this day we still sell a large percentage of that inventory to other parts vendors, Dodge dealers, and resellers around the country.
One of the biggest and most immediate differences for VPA was that we actually had to lease warehouse space, buy shelving, set up shipping accounts, get forklifts for the bigger containers, etc. Then there was lighting, heating, insurance, security, etc. Not to mention getting people to do all the work. While some vendors are simply brokers that take orders from home (drop shipping directly from the supplier to the customer), VPA had no choice but to establish a "brick and mortar" presence - SRT obviously wasn't volunteering to store and drop ship parts on an as-needed basis. When CAAP closed in 2010 there were hundreds of thousands of assembly parts that were destined to be scrapped as they were not packaged (or often stamped) for retail sale. The vast majority were fasteners, shims, insulators, etc. When asked if VPA wanted them or if they should be scrapped, the answer was obvious. Today that particular VPA warehouse stocks over
1,000,000 individual parts.
Based on successfully establishing and running that business, Mopar offered to make VPA a dealer for other select OEM Viper parts. The idea was not to sell those parts where dealers like Woodhouse and Tomball already had a presence, but to help facilitate sales in areas that didn't have any resident Viper dealers. VPA has shipped to virtually every corner of the globe, as well as areas in the US and Canada that don't have a Viper-centric dealer for hundreds of miles in any direction. Going back to that brick and mortar thing, note that Mopar will ship
only to the dealer - never directly to the customer. So
every single part that VPA orders from Mopar comes to one of two VPA warehouses to either be re-labeled or repackaged altogether for shipment to the customer.
That second warehouse? You may recall that the club was incredibly blessed in late 2010 when it acquired 35 semi truck loads of original Viper tooling. The club itself wasn't out a penny for it, as VPA paid for 100% of the acquisition including the transport, rigging, permits, etc. VPA also paid for the warehousing and insurance for that tooling - which it still does to this day (100%). Mind you, that tooling is unlikely to generate a penny of short term revenue, as the parts they produce are still largely available from Mopar.
So back to the original question/concern on a Mopar part that Flx109 found for less somewhere else: The part is one we have to order from Mopar, so right away it is very unlikely to have the margin available that one of those original "warehouse parts" may have. Tonight we were informed that we had it at $361 while somebody else has it for $349. Mind you, the suggested MSRP was over $420 to start with and we had done price comparisons before listing it originally. As it turns out, while Mopar did a 3% price increase across the board today, this part actually went
down by a few bucks sometime since we first listed it - to an MSRP of $395. We checked the costs tonight and received good news: The dealer cost dropped $27. So we did too - now $334 from $361.
Mind you, an additional Venom discount of 20% would put us
considerably out of pocket just to buy this part from Mopar, so that discount simply isn't possible. As it is we would need to sell
1,674 of these a year
just to pay the rent (no lights, no heat, no insurance, no labor, etc.). We rely on VCA members and Viper owners to let us know what they need if they don't already see it on our site, and if the pricing is out of whack and we somehow missed it - like this time. Email is preferred.
We greatly appreciate your support and hope you will take advantage of the many additional benefits enjoyed by VCA and Venom members.