The CTS-V is one cool car, and the STS-V is pretty darn dynamic too. The SRT-8 stands right next to these American sedans ,shoulders broad, head held high and matches them punch for punch. All three are phenomenal moves for the Petrolheads of America, and signal the return of the Fast , American Sedan. The paradox is that since we are in the unique position to take in alot of Vettes in trade, we have established some very good relationships with area GM Dealers ( we frequently wholesale Corvettes to them). Tuesday, thinking I had a hot ticket to trade, I called three of said Dealers to inquire about their interest in a 208 mile CTS-V and was astounded at the reponse I got; "Not interested ,as we have three and can't get rid of them. " "Darn, Bill I was hoping you had a customer for one as I need to move the two I have. " " We would be interested at 38,000 , but no more , as they are not fast sellers." I was pretty floored, as I like the looks of the car, think the six speed is a great idea, but apparently I am out of touch. The customer sold the car for a little under 42,000 ( new was 53,000 ) , and told me he grabbed the money as he was sure I wouldn't get that much. All in all a learning experience for me, as I figured this was one tough competitor, yet after that I am baffled. Maybe , I expected it to be like the SRT-8,when a day doesn't go by that I don't get 2-3 calls with questions, requests or deposits. No real argument here, just a statement about an observation that really opened my eyes.
I do have a bit of confusion though, on why there is even an argument on the use of the Hemi name, as nostalgia is just part of the business, and it is the same with all Manufacturers. Whether we do retro versions of cars to bring back the past ( Mustang for instance ), or reinvent names to try and spark sales ( Malibu and Impala name resurrection ) , poducts of all kinds will use sizzle to reinvent the wheel. Sure DC will promote the Hemi name, since heck, Marketing Mavens have said it has had over a 1.5 Billion dollar impact -don't kid yourself that Ford or GM ,etc. wish they had something that strong to lean on. Plus the motor won tech. design of the year in a couple of magazines, if I remember right , when it came out.
Anyway, rambling now, but just an observation I thought was worth sharing?