The SoCal club got a preview of how SRT is thinking of doing this event.
Our event sold out in two days. It was a reveal of the new SRT line up of cars, and spotlighted the new SuperBee and Yellow Jacket.
The event was held in a special huge tent with open bar, catering by Wolfgang Puck, a D.J. for sound, special dramatic lighting, a slew of SRT executives to talk to, and to listen to us.
The venue had trendy couch seating and a large stage to profile the cars.
You were encouraged to take all the pictures you wanted, and also had media coverage, and TV camera crews.
You felt like a VIP, having first viewing, and the chance to speak one on one with many of the people responsible for the vehicles, from interior design, exterior design, performance enhancements, and drive line engineers. Most customers from other companys will never get the chance to talk to this level of executive talent.
We talked ride/handling, tire choices, engine development, and design with the people that had just finished the cars.
After the event, everyone was given a goodie bag with SRT unique items.
Sure this costs more than a burger at White castle, but it is designed for those people that really dig the Viper, and wish to share more in the experience.
SRT picks up all the costs, and all proceeds are donated to charity. These kind of events cost thousands to put on
If Ralph is able to show up, you will get the chance to learn directly from "THE MAN" how his vision of the Viper has developed into the latest generation of the SRT Halo car.
You can dress however you feel comfortable, but if you have some nice clothes you might want to wear them that night : >) A logo collar shirt and pants with a crease, or a Viper Jacket will certainly fill the bill. (Yes, even a windbreaker will be OK)