Personally I think its a brillant advertising move on Dodge's part.
The cars in question were probably pre-production or some other
version of mules (like the scat pack Gas Monkey "borrowed" from.)
Cars slated for crushing anyway. Figure top end: $70k + $70k +
$130k = $270,000 retail. 30 seconds of Superbowl time =
$2,000,000 and this probably got more views to a TARGETED
audience. (Admit it, you saw at least part of this *commercial...*)
Hundreds of thousands of potential customers (or more) looking at your
product for (at most) a mere $300,000... Bravo Dodge, Bravo!