I am guessing they are fairly interested in moving more units even at the expense of some of the dilution of the original Viper DNA. Traction control (as well as other amenities which will make the car more dive-able) should help sales. The car needs to appeal to more buyers.
I think it may be similar to what they have done with the Jeep Wrangler. I am on my fifth one. I was at the dealership looking at the new ones and a guy next to me was looking at one as well. He was asking the salesman about leather seats and navigation. The salesman said they had several that fit his bill in stock and the MSRP would be nearing 40k. A 40k Jeep Wrangler. Its great that they have evolved the car to appeal to a broader audience because in the past that same buyer would never have bought a Jeep. I guess the downside is that it used to be that every time I passed another Jeep on the road we would both give the "Jeep Wave". On the new Wranglers that tradition seems to be largely gone. Its hard to have it both ways (I am told the wave is still alive and well but only on TJ's and older).
I for one am a fan of less because it seems to more closely align with the original intention of the car but I also understand that it was not too long ago they were aggressively shopping the Viper and had no true interested buyers. I am confident they are reintroducing the Viper with the intention of it to be profitable. When you drive a Viper you need to respect every mechanical and environmental aspect. While I happen to like it that way I respect that it may not be for all drivers. In order for the car to evolve (and perhaps survive) it may need to transform just a bit.
While I was at the Jeep/Dodge dealership my wife commented on how beautiful the new Challenger is. The seats and interior are beautiful she said. It is important to note she hates driving in the 71 Hemi that rides on Polyglas tires, lacks traction control and has no radio. It is loud, uncomfortable, stinks like exhaust and does not have proper seat belts. She says she feels unsafe in the car. Its funny that I never notice any of that.
I will keep the 71 and try to live without music and enjoy the fact that I must be focused when the tires are cold in the Fall.