I didn't ask directly, but I overheard Ralph respond by saying "competitive with other cars in the market...the viper has always been a performance bargain and that will remain with this car" or something like that. I think the options list is going to make this car accessible to a lot of people. The GTS will get everything, but the SRT will also have almost everything as an option. Thankfully, the SRT is more my style...more aggressive stripes, more aggressive hood, etc. so it looks like I'll be optioning a SRT. I'm hoping that they start around 90k.