I have a few observations from a local CJD(SRT) dealer.
This place has 4.... FOUR gen 5 Vipers. Two red, one black one LE.
I drive up in my ridiculous company car (Kia Soul with full 3M graphic wrap), walk up to look at the LE and right away I get the same old greasy salesman walking up.. "boy she's a beaut.. going to make someone very happy... could be you for just about 2,000 a month... same as a Porsche really"
I chuckled. I asked him if he has driven it, he nervously said "oh no.. no... our technician went out to Las Vegas and drove it. He drove it up to 125 miles per hour and he says it's amazing.. no sense of speed at that rate"
I had a (female) coworker with me. He was leering and making comments about how she would look good in a bright green Wrangler.
I went back 2 weeks later when I drove by and saw BOTH red ones sitting outside IN THE RAIN. I said "hey unless someone is getting ready to test drive those in the rain, you really should get them inside" He laughed and said "oh no, we need the attention from having them out there and no one test drives them at all unless you're ready to buy.
OKAY... so here's the sales issue as I see it.
1. Same old dealerships, same old lines, same old greasy/dirty feeling walking in and leaving.. it's a beautiful car sitting in the middle of a dump where most high-end buyers would not ever think to shop.
2. NO TEST DRIVES! someone said in an earlier post that the car is a bargain... we can guess that because we've driven the older ones, we can see the improvement in the interior, and we can guesstimate how much better the 640 will pull... we are more than half way there. Someone with a 911 has no frame of reference and needs to be able to test the car to be impressed enough to appreciate what a good deal they're getting for 100K. you might spend 100 bucks on a guess... not 100,000
(so those red track-packs that are sitting at dealerships should be tested like mad all year and sold at 87,500 next June)
3. Custom order fails have turned many of the faithful into frustrated customers instead of great brand ambassadors. I don't think this is as big a deal on the sales numbers as the first 2 reasons, but it certainly is unacceptable for brand loyalty, and is a missed marketing opportunity.