You people are funny .... do any of you actually make a product for a living?
We constantly as for feedback from both our customers and prospective customers on why we both win and lose on deals. If you only talk to the people you have won, then you learn little ... perhaps just minor refinements. If you can win over the crowd you have been losing to, then you have something. This does not usually come at the expense of making your product less (insert favorite words). Sometimes, you may be able to win more simply by changing your marketing ... your product already does what the prospects are looking for, it just isn't marketed to them properly. Other times it may take some simple tweaks, different custom packages. Personally, I would prefer a track package that has most of the comforts stripped out, race seats installed, etc ... and a traditional package that you can take to the track but has a stereo, gps, etc. I would love it if the stock Viper could sound like mine, perhaps a little more refined, but much better than what is there today....
You have to look at all the target markets, not just the ones where you continually win .... and you do it all the time, so perhaps the feedback they are looking for is for tweaks down the road, not on what will be in 2012.