I prefer the darker, deeper red of the show car. And I like the show car rims very much, too. One of the best factory rims from Dodge/SRT, ever. Personally, I find a lot of aftermarket rims really ugly, and I'm always surprised to see how many Viper owners go for some of them. Not my buisiness, never cared, never felt I needed to tear down their personal taste, nor sling mud at SRT, etc, etc. Personally, I'm not fond of medium red, too easily fades, looks dull after a few years of hot SoCal sunshine. White and yellow are out of the question for me. But so what! Everybody does whatever the h*ll they like. To each his own. Who gives a duck what other people like, right? So many people weigh in negatively, so I'm just weighing in on the positive side. I like what they've done.
Just a plug for the "other side". I don't think I'm alone in this, either, because SRT not only designed the new Viper, but they also designed the rims, and chose to debut it in a dark red. I say, "Cool"!