Miscellaneous comments:
1. If the VCA is going to do it, keep it open to all Viper owners. Incentivize owners to join by saying the event costs $X per attendee, minus ~$100 if you are a VCA member. But do not consider it a discount to VCA members, have the VCA price be the price that makes sense based on the costs, and not as something that the VCA will have to fund the difference on, since the VCA will be paying out a lot already.
2. Do not exceed $800 per person. For a couple, $1600 plus 4 or so nights of hotel, transportation, etc. gets pretty steep. Dialing it back a little, e.g., $650 per person, would be good.
3. Based on estimated number of attendees and a maximum per person fee, figure out your anticipated budget and plan accordingly and conservatively.
4. Plan a location based on maximizing attendees first, and facilities second. This likely means somewhere east of the Mississippi, where more owners are concentrated. You need to maximize attendees at the first VCA-run one of these in order to ensure future success, and that means making it easy for the most people to attend. If the first works out, people will know it is a good thing under the VCA, and will make the effort to attend another one out west two years later and in a hopefully better economic time 3 years from now.
5. Have the club executives make some executive decisions soon on the location, lodging, and other necessary facilities, put down the deposits, and get things locked in. Probably easier to do currently so far in advance and at a better rate given the economy.
6. Move forward on the idea of a "patron" fee to get in some seed money for deposits, etc. Make it an easy amount, e.g., $100 (just for one person, don't worry about if they have another to bring eventually), and you'll get at least $10k+.
7. Start working up some sponsors (dealers, tuners, parts suppliers, etc.) to pitch in a little deposit as well to build up the funds for deposits, etc. $250-$1000 from 5-10 of them is some decent early money.
8. Take a list of the top costs from the past, and see which ones you can get major reductions on. I'm guessing they are (1) conference rooms, (2) track facilities, (3) food, (4) people (e.g., driving instructors, staff, room setup, etc.) and (4) give-aways (e.g., goody bags). Try to have sponsors each cover an item in the goody bag (2-3, with their name on the product or packaging), throw in a t-shirt and a bag, and it's a done deal. Find ways to minimize the number of staff needed.