I just came across this in the news. I thought I would share the info....sounds kind of funny to me!!
Chrysler to give brands unique identities, eliminate re-badging vehicles
November19
Chrysler is reportedly considering giving each of its three brands — Chrysler, Dodge and Jeep — a unique identity. The move would eliminate the common practice of re-badging Chrysler vehicles for sale in more than one of its brand's showrooms. The new plan calls for the Chrysler brand to sell the automaker's passenger cars, Dodge to sell pickup and commercial trucks and Jeep to sell the company's SUVs.
While the plan is only one of several being considered, it appears to be the current front runner. According to the Detroit Free Press, a decision should be made by year's end.
The proposed plan could help Chrysler reach its goal of turning a profit by 2009. The elimination of overlapping product lines would help keep Chrysler's brand unique and would also help the automaker trim dealerships carrying excess inventory that offer incentives, cutting into profitability.
Earlier this month, Chrysler announced that it will not produced a previously planned Chrysler-badged version of the Dodge Journey.
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Chrysler to give brands unique identities, eliminate re-badging vehicles
November19
Chrysler is reportedly considering giving each of its three brands — Chrysler, Dodge and Jeep — a unique identity. The move would eliminate the common practice of re-badging Chrysler vehicles for sale in more than one of its brand's showrooms. The new plan calls for the Chrysler brand to sell the automaker's passenger cars, Dodge to sell pickup and commercial trucks and Jeep to sell the company's SUVs.
While the plan is only one of several being considered, it appears to be the current front runner. According to the Detroit Free Press, a decision should be made by year's end.
The proposed plan could help Chrysler reach its goal of turning a profit by 2009. The elimination of overlapping product lines would help keep Chrysler's brand unique and would also help the automaker trim dealerships carrying excess inventory that offer incentives, cutting into profitability.
Earlier this month, Chrysler announced that it will not produced a previously planned Chrysler-badged version of the Dodge Journey.
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