I think the main thing that needs to be done with the Viper is exposure like mentioned before. If it showed up on TV and in movies more and people saw them, they would wonder what they are and look into them. That's part of the tricky bit with owning one. Most people who see ANY Viper tend to think 1. That's a brand new car right? and 2. That must cost $100k right?
On one hand, that's almost an appeal to me because I like having a car that very few other people have and is unique on the road, not because I want to stand out or be a pretentious jackwipe, but because I just like having something different. A Vette would give me pretty comparable performance, but I don't see them as unique. I could probably count the number of times I've seen a Viper on the road (that wasn't mine or a club member's since I've joined) in the past 20 years they've been making them on one hand. Part of that is probably due largely to where I live (midwest, not a huge city), but even in places like KC I never really see them on the road aside from club events. When people ask what it is and you tell them a Dodge Viper, sometimes they still have no idea what that means. It just doesn't have the "brand power" of something like a Ferrari or Lambo, but it also lacks the notoriety of something like a Vette that's still impressive, but just more common.
On the tech front though I'd still like to see them keep it basic for one fun reason. When the Viper originally came out, it was one of the fastest things out there despite the fact that it was largely built from leftover parts, but it still whooped up on cars many times the price with technology helping them. A gen 4 ACR is still one of the fastest vehicles around some of the most well known tracks in the world, even without any tech helping it. It's faster than a GT-R, an MP4-12C, and a 458 at Laguna Seca and the Nurburgring. I would rather see them try to beat the more advanced cars in the world with sheer mechanical knowledge than to resort to computers and driver aids, almost for bragging rights if nothing else. Don't use a computer for a bandaid to fix a car's problem, just fix the problem. If the car understeers, don't put 4WD on it to help pull it around corners, fix the understeer with different suspension characteristics. I think of it like someone bringing a prepped Miata to a track day and beating a 458. It's embarrassing to the owner of the Ferrari to get beaten by something so "basic" (admittedly skill has a lot to do with this as well). Computers don't typically make cars faster, they just help you to be less slow. Most race drivers turn off traction control for a reason.
On one hand, that's almost an appeal to me because I like having a car that very few other people have and is unique on the road, not because I want to stand out or be a pretentious jackwipe, but because I just like having something different. A Vette would give me pretty comparable performance, but I don't see them as unique. I could probably count the number of times I've seen a Viper on the road (that wasn't mine or a club member's since I've joined) in the past 20 years they've been making them on one hand. Part of that is probably due largely to where I live (midwest, not a huge city), but even in places like KC I never really see them on the road aside from club events. When people ask what it is and you tell them a Dodge Viper, sometimes they still have no idea what that means. It just doesn't have the "brand power" of something like a Ferrari or Lambo, but it also lacks the notoriety of something like a Vette that's still impressive, but just more common.
On the tech front though I'd still like to see them keep it basic for one fun reason. When the Viper originally came out, it was one of the fastest things out there despite the fact that it was largely built from leftover parts, but it still whooped up on cars many times the price with technology helping them. A gen 4 ACR is still one of the fastest vehicles around some of the most well known tracks in the world, even without any tech helping it. It's faster than a GT-R, an MP4-12C, and a 458 at Laguna Seca and the Nurburgring. I would rather see them try to beat the more advanced cars in the world with sheer mechanical knowledge than to resort to computers and driver aids, almost for bragging rights if nothing else. Don't use a computer for a bandaid to fix a car's problem, just fix the problem. If the car understeers, don't put 4WD on it to help pull it around corners, fix the understeer with different suspension characteristics. I think of it like someone bringing a prepped Miata to a track day and beating a 458. It's embarrassing to the owner of the Ferrari to get beaten by something so "basic" (admittedly skill has a lot to do with this as well). Computers don't typically make cars faster, they just help you to be less slow. Most race drivers turn off traction control for a reason.