Re: the new Viper logo - anyone have a HI RES image of it?
VCA HQ has the eps / vector / all kinds of files of the logo and "Viper" script. I think vendors pay a fee to use it for commercial purposes and
The VCA ByLaws address it:
10. Use Restrictions-DaimlerChrysler Corp. Trade Name/Trademarks
DaimlerChrysler Corp. is rightfully concerned regarding protecting their trademarks.
On November 7, 1998, the VCA entered into a Trademark User Agreement with DaimlerChrysler Corp. to use its registered trademark and Snake Head logo. The Trademark User Agreement runs to the VCA only.
It does not entitle members to use protected marks in advertising or promotion of their businesses or products.
It is important that each Region President and Newsletter Editor discourage the improper use of the Viper marks by unauthorized entities.
The marks owned by DaimlerChrysler Corp. are its property. Those marks have been earned by the company's reputation in the market place, its performance and millions of dollars of promotion.
The highlights of the agreement follow:
We (VCA) have the right to use the word "Viper". We have the right to use our existing and new logo.
4. Newsletter advertisers, other than franchised dealers who are also licensees to use DaimlerChrysler Corp. trademarks, may not use "Viper" or the Snake Head logo in advertising nor adopt the Viper block letters in referring to the automobiles that are serviced or sold.
5. There is nothing wrong with an advertiser saying that it services Viper automobiles. The use of the words "automobile, motorcar or vehicle" is permitted as long as the block letters are not adopted, nor it appears that the advertiser is a franchised dealer.
All problems associated with the use of our Club logo, as well as objections received from DaimlerChrysler Corp., should be referred to the VCA National President or the National Legal Counsel. Do not attempt to deal with DaimlerChrysler Corp. on these subjects directly.