And, here is one that I sent to Steven Landry at Chrysler:
Mr. Landry,
I recently heard that my local dealership, Timberline Chrysler, Dodge, Jeep, Sprinter, is scheduled to close because Chrysler is cancelling their franchise agreement. I urge you to please reconsider this decision.
Timberline is the only dealership in the Portland metro area that I do business with - and the only one that I would do business with. I've built a relationship with their staff over the past 15 years, purchased a half dozen vehicles from them, and currently have a Viper ACR on order with them. If it weren't for the trust I have that Timberline will treat their customers right, and be there to help with any problems I have with any of the vehicles I've purchased from them, I likely would have purchased from another manufacturer because no other dealerships in the area have made the kind of effort to earn my business that Timberline has.
I'm a businessman, and I know that drastic things often must happen during a bankruptcy proceeding. I also know very well that mistakes can be made when making difficult decisions - often subjective calls must be made when there aren't enough concrete metrics to allow an easy decision. I believe this is one of those cases, and I urge you to please reconsider the decision regarding Timberline and reverse the proceedings to close them. They have a lot going for them, they do good business, and they have a large and loyal customer base that will not blindly transfer their loyalty to another local Chrysler dealership.
If Timberline closes, not only will jobs be lost, but Chrysler will lose a very large and loyal customer base in the Portland metro area. I'm an active and vocal member of the Viper Club of America, and Timberline is the ONLY dealership in the Portland metro area that we, as a club, trust with our cars. The Viper Club is a very brand-loyal group - and we buy from Timberline because no other dealership in the area has earned our trust the way Timberline has. If Timberline ceases to exist, I expect to see a lot of members looking to other manufacturers for their 'daily driver' and fleet vehicle purchases - not to mention the high-dollar 'toys' that we repeatedly purchase with discretionary assets.
In closing, I hope that you are willing to reconsider your decision to close Timberline. Keeping them open seems to be a 'no brainer' to me, and would be a win-win for Chrysler and your loyal customers. Closing them will only alienate your customer base, and decrease overall marketshare in the Portland metro area.
Best regards,