I'm afraid I have to agree with the negative post.
This month's issue was quite a yawner.
I actually opened it looking for 'MEAT' on the SRT. Seems like, though they wanted to profile VOI (and that's fine), but shouldn't they keep driving home the SRT message, and supporting the new car? How many pix were there of the SRT in the magazine? I don't remember too many.
Yes, I know there is a multi-month lag to publication, but frankly, Viper mag has never been, for me, what I look for in a car magazine.
It strikes me as an advertising vehicle. No controversy, no in-depth technical articles, no show-your-warts honesty. All safe, short, marketing pieces with a(one, 1) nice acompanying photo.
Wouldn't the front/rear chassis recall have deserved a full article? How about the ACR belts? An explanation and some photos would have been awesome! We're owners--we want the GOODS, baby. Use the magazine to give us the inside scoop.
How about an article on the heat problem in the SRT-10? Give us the entire story about how the problem was discovered, what kind of back-room strategizing took place, what engineering decisions were proposed, how the problem was brilliantly solved, and what happened when the mags printed stories about it anyhow.
How about a profile on emmisions, and the challenge Dodge faces every day meeting them? Dodge gets it done, baby, in a market where toyota finally threw up its hands and gave up on the supra, I understand primarily because of California emmisions. The story of how we make all this power while protecting the air has got to have a lot of interesting twists and turns, and be filled with it's share of "VIPER WINS AGAIN" punctuation marks.
We want the soap opera baby--we are passionate about our cars, and want the behind-the-scenes passion in our magazine. Make the viper real to us, not just some picture of two smiling people standing in front of a car.
Think of a comedy piece on the daily experience of owning a viper. A comedy piece on your first time at the race-track.
Walkthroughs about HOW to do things to your car, how to go to a racetrack for the first time, even.
There are some things that EVERY other owner seems to do to their Viper, yet I haven't in 3 issues (only) seen anything addressing any of them in detail, aside from an article describing what Wayne did to his (with no real meat in it, itself).