In 2003 I was fortunate enough to be one of the first civilians to drive the Ford GT prototype at Englishtown NJ during some testing Evan Smith was doing on the car John Colettti and I talked for hours about exactly WHAT A BUYER WANTS AND EXPECTS in a 100k plus car .Absolute performance is but a SMALL SINGLE FACTOR (As i pointed out previously the GEN 4 destroyed everything on the track but sold terribly) .In building the FGT Coletti had Ford buy numerious Ferarri 360 to reverse engineer giving as many technological features as he could within budget because FEATURES SELL CARS He Coletti wanted a single platform na motor NIXED BECAUSE OF BUDGET .He Coletti wanted a weight under 3000 lbs NIXED BECAUSE OF BUDGET.
It would be convenient from a sales and advertising perspective to know what a person wants based solely on the car's sale price, but there's a lot more to it. The type of vehicle matters too - you can spend over $100K on a 7 series BMW - don't you think someone buying that 7 series has different expectations than someone looking for a Viper or similar performance vehicle?
Features sell cars that need to be sold. Exclusive, expensive, limited availability cars like the Viper tend to sell themselves. Now when your competition is a sea of dreary family sedans, SUVs and minivans - the only real way to differentiate your product is with features (many arguably unnecessary)...but with something like the Viper the decision process is essentially binary. If they have the money and want it, they'll get it. If they don't want it or don't have the money, no sale.
I'm purchasing my Gen 5 sight unseen, purely based on my love for high performance vehicles and its great styling. I made my decision to get one based on nothing more than a picture I saw in a news report. I knew that the Viper would have class-dominating performance and the new styling is excellent, as well as its finish. Not once did I think to myself "I'm not going to bother with the Viper if it doesn't include at least 5 cup holders, a golden ass warmer, all wheel drive and variable valve timing".
Your profiling would have excluded me as a potential buyer, and when your pool of buyers is in the low thousands, every single one counts...so if sales are your goal then keep an open mind and accept that what's important to you isn't necessarily the same motivating factor for someone else.
We are not thinking animals; we are feeling animals that also think. Decisions are usually made intuitively and then defended rationally. All my senses respond positively to the Viper, therefore, I've come up with a whole lot of reasons why I have to have one!
Pretty much this. I don't feel a compulsion to defend my decision to buy an expensive car that I don't need - in fact that's actually why I'm getting a Viper. I don't need it; I want it and I can afford it so might as well have some fun!