Back in 1994, Dodge Division of Chrysler was skeptical that 100 people might pay $$ to attend a Viper Party in Detroit. Marty Levine and Ron Smith budgeted anyway, and CHRYSLER was blown away by the response, but most of all by the "Car Guys n Gals" that showed up and shared their passion. Or exceeded it. CHRYSLER EXECS LEARNED!.
At VOI-4, Jim Julow (Dodge Sr. VP and true Viper Hero) conducted a critical "Halo Survey" of all owners, and even hired Carlson Travel staff to stop us in public areas at VOI to be SURE we had completed our survey. Jim's goal was 100% survey compliance, and those few who left early for emergencies got a follow-up survey. Chrysler marketers were again blown away by our passion for our BRAND. We did not know it at the time, but the results were CRITICAL in the creation of the VGX-SRT10.
A bit later, Daimler-Benz purchased 57% of Chrysler and "everything changed" to accomodate the Germanic culture. Even the VCA bylaws were changed, cloned from the Mercedes-Benz Owners Club. Press releases were first written in GERMAN and then translated to English! - No Joke. The "WIPERS" (German accented "Vipers") were a curiosity, but the VIPER HALO was not yet understood. It did not translate well. VOI and VCA achieved a total madness immersion for German execs at VOI. The Germans learned about, and from "US" at VOI. They were blown away, and the Viper brand stayed alive, and the VCC grew, and the SRT-Coupe was born.
Fast-Forward to VOI-10, The Homecoming. Some passionate car exec guys and gal from Toyota, led by a BUSINESS GENIUS (but lukewarm car guy?) from Home Depot, have not met us. Yet. They have met a few VCA guys. But that is the TIP OF THE VIPER OWNER ICEBERG...... at VOI-10 we (YOU!) have the chance, and indeed the responsibility to BLOW CERBERUS AWAY with just how much we matter to their BRAND.
Our ID badges now say how many VOIs we have attended. Mine says TEN. I wish the registration survey asked us "How Many NEW Dodge-Chryslers has your immediate family purchased since you bought your first Viper?"
I would place that count as a "HALO NUMBER" on my VOI-ID badge for all to see! My Number is 22 NEW DODGE-CHRYSLERS in my family, of my Brothers/Sisters since 1993. So my VOI meatball would be 10, but my HALO # is 22. What was my family HALO # before 1992? ZERO. That's right, NO Chrysler Vehicles before 1992. {ex: Mitsu Stealth 1991)
I AM CONFIDENT THAT YOUR ATTENDANCE AND PASSION AT VOI-10 WILL BE ONE YARDSTICK BY WHICH THE LENGTH of the SRT-VIPER PROGRAM MAY BE MEASURED. YOUR ATTENDANCE MATTERS. And Its NOT TOO LATE !
I even BET you $1000.
PartsRack has arranged with our VOI-10 HQ Champions to give a $100 Gift Certificate to the NEXT 10 REGISTRATIONS for VOI-10. Regardless of how you register. (time begins NOON TODAY DTW TIME) 10 OWNERS get $100 as a "Share Our Passion" incentive. [Sorry to the hundreds who got in early, as we did....this gesture is to inspire some Jonny-b-late fence sitters..] But: YOU MUST ASK FOR THE $100 WHEN YOU REGISTER. Enter your request in the "SPECIAL NEEDS" area of the registration. "I NEED $100 PARTSRACK BUCKS" or some such. VOI-HQ will alert me to the next 10 winning a $100 certif here.
The MGM Grand is a BEAUTIFUL hotel and casino, almost world class (33 years in travel biz here) That is where the remaining VOI rooms are. With regular free shuttles, (or a $6 cab ride) from the convention/meeting facility at the Motor City Casino and Hotel.
We just returned from POI - 1 {PartsRack Owners Invitational} in Detroit. We had business in DTW, so Doris and I visited most VOI venues, and toured the 2 hotels. We discovered some NEAT highlights are still being ADDED by our VOI "Champions" (Accavetti's word) at JRT. No Viper in Detroit? The 2 hotels are SO close in time, you dont even need to rent a car. The venues are all motor-coaches and zero parking hassles. If you do have your VIPER your parking will be great at either hotel.
VOI Venues are sponsored again this year, to help subsidize $$$ for the event. This year, PartsRack chose to SPONSOR the VOI CAAP TOURS, now scheduled for WED and THURS on the revised schedule. CAAP folks are very excited to show us around, and the CAAP store is laying in mass quantities of COOL stuff, from apparel to picnic baskets (We now have a SSG Viper Picnic-Cooler-Chair thingee!) So, 'be our guest'
BRING YOUR PASSION. Maybe we should be vociferous and even boisterous in our passionate conversations. Hey! We have a new word: 'VOICETERIOUS' to explain how we should show our feeings toward OUR BRAND.......
AND IF YOU NOTICE A SMALL "DOT" on my ID BADGE THAT SAYS: 22 You will know I stuck it there myself, and it is my HALO NUMBER since 1992. (If my neighbors and friends count, it would be 30+!)
What's Yours? BE SURE TO TELLEM AT VOI ! Your VOICETERIOUSNESS could tip the Cerberus Scale toward a longer life for OUR favorite Marque.........in OUR Brand.
At VOI-4, Jim Julow (Dodge Sr. VP and true Viper Hero) conducted a critical "Halo Survey" of all owners, and even hired Carlson Travel staff to stop us in public areas at VOI to be SURE we had completed our survey. Jim's goal was 100% survey compliance, and those few who left early for emergencies got a follow-up survey. Chrysler marketers were again blown away by our passion for our BRAND. We did not know it at the time, but the results were CRITICAL in the creation of the VGX-SRT10.
A bit later, Daimler-Benz purchased 57% of Chrysler and "everything changed" to accomodate the Germanic culture. Even the VCA bylaws were changed, cloned from the Mercedes-Benz Owners Club. Press releases were first written in GERMAN and then translated to English! - No Joke. The "WIPERS" (German accented "Vipers") were a curiosity, but the VIPER HALO was not yet understood. It did not translate well. VOI and VCA achieved a total madness immersion for German execs at VOI. The Germans learned about, and from "US" at VOI. They were blown away, and the Viper brand stayed alive, and the VCC grew, and the SRT-Coupe was born.
Fast-Forward to VOI-10, The Homecoming. Some passionate car exec guys and gal from Toyota, led by a BUSINESS GENIUS (but lukewarm car guy?) from Home Depot, have not met us. Yet. They have met a few VCA guys. But that is the TIP OF THE VIPER OWNER ICEBERG...... at VOI-10 we (YOU!) have the chance, and indeed the responsibility to BLOW CERBERUS AWAY with just how much we matter to their BRAND.
Our ID badges now say how many VOIs we have attended. Mine says TEN. I wish the registration survey asked us "How Many NEW Dodge-Chryslers has your immediate family purchased since you bought your first Viper?"
I would place that count as a "HALO NUMBER" on my VOI-ID badge for all to see! My Number is 22 NEW DODGE-CHRYSLERS in my family, of my Brothers/Sisters since 1993. So my VOI meatball would be 10, but my HALO # is 22. What was my family HALO # before 1992? ZERO. That's right, NO Chrysler Vehicles before 1992. {ex: Mitsu Stealth 1991)
I AM CONFIDENT THAT YOUR ATTENDANCE AND PASSION AT VOI-10 WILL BE ONE YARDSTICK BY WHICH THE LENGTH of the SRT-VIPER PROGRAM MAY BE MEASURED. YOUR ATTENDANCE MATTERS. And Its NOT TOO LATE !
I even BET you $1000.
PartsRack has arranged with our VOI-10 HQ Champions to give a $100 Gift Certificate to the NEXT 10 REGISTRATIONS for VOI-10. Regardless of how you register. (time begins NOON TODAY DTW TIME) 10 OWNERS get $100 as a "Share Our Passion" incentive. [Sorry to the hundreds who got in early, as we did....this gesture is to inspire some Jonny-b-late fence sitters..] But: YOU MUST ASK FOR THE $100 WHEN YOU REGISTER. Enter your request in the "SPECIAL NEEDS" area of the registration. "I NEED $100 PARTSRACK BUCKS" or some such. VOI-HQ will alert me to the next 10 winning a $100 certif here.
The MGM Grand is a BEAUTIFUL hotel and casino, almost world class (33 years in travel biz here) That is where the remaining VOI rooms are. With regular free shuttles, (or a $6 cab ride) from the convention/meeting facility at the Motor City Casino and Hotel.
We just returned from POI - 1 {PartsRack Owners Invitational} in Detroit. We had business in DTW, so Doris and I visited most VOI venues, and toured the 2 hotels. We discovered some NEAT highlights are still being ADDED by our VOI "Champions" (Accavetti's word) at JRT. No Viper in Detroit? The 2 hotels are SO close in time, you dont even need to rent a car. The venues are all motor-coaches and zero parking hassles. If you do have your VIPER your parking will be great at either hotel.
VOI Venues are sponsored again this year, to help subsidize $$$ for the event. This year, PartsRack chose to SPONSOR the VOI CAAP TOURS, now scheduled for WED and THURS on the revised schedule. CAAP folks are very excited to show us around, and the CAAP store is laying in mass quantities of COOL stuff, from apparel to picnic baskets (We now have a SSG Viper Picnic-Cooler-Chair thingee!) So, 'be our guest'
BRING YOUR PASSION. Maybe we should be vociferous and even boisterous in our passionate conversations. Hey! We have a new word: 'VOICETERIOUS' to explain how we should show our feeings toward OUR BRAND.......
AND IF YOU NOTICE A SMALL "DOT" on my ID BADGE THAT SAYS: 22 You will know I stuck it there myself, and it is my HALO NUMBER since 1992. (If my neighbors and friends count, it would be 30+!)
What's Yours? BE SURE TO TELLEM AT VOI ! Your VOICETERIOUSNESS could tip the Cerberus Scale toward a longer life for OUR favorite Marque.........in OUR Brand.
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