Like Steve, I used it for years when I was a new owner, but got lazy as well. Now that I'm out of the product, I just use cheap-a$$ over the counter stuff and call it a day. I guess if you've got a really good finish and just have to have that over-the-top show look, go for it. But now that my finish has seen better days, I just don't care to spend that much time admiring the paint and prefer to focus on performance improvements. Don't get me wrong, folks say my car looks like new and can't believe its a 2001 with 57k miles, but Zaino is just too time consuming (for me) to use as an everyday product and since I have to get it via the web, its just a PITA for me per se. I do love that quick spray detail polish (whatever its called). Smells pretty cool too.