Think the options way is the best.
Vettes offer several levels, with significant price point differences.
When Viper released the ACR, it was really the same car, but with significant track and cosmetic options. Better aero, brakes, suspension all added to the price. Those that wanted a base car were happy, and those wanting additional track performance could get the upgrade package. Seemed like everyone was happy, and Dodge was able to sell lots more Vipers.
These forums are full of individual requests (and some times demands) that SRT would do certain things regarding pricing and options. Seems like everybody has their idea of what would be the perfect Viper (for them), but it was obvious that variety of choice was really what was requested.
In earlier years, Viper only came one way. Long runs of only one color, with no options available was necessary for the factory to produce the quanities required at the right price. But as time went by, Viper got more and more flexible. They offered many more colors, radio choices, wheel choices, coupe/convertible choices, brake choices, suspension choices, stripe choices, interior package choices, and lots of special editions. Seemed like this was well received, as the forum started filling up with individuals that their choice was the best, and that the others had made foolish choices : >)
Believe this option of many choices is the way that Vipers will be produced in the future, and I believe that their future is bright indeed.