And so it begins *** DEALER MARKUP***

PDCjonny

Enthusiast
Joined
Nov 2, 2004
Posts
5,999
Reaction score
3
Who would have thought people would be thankful that a dealer will "allow" them to buy a car at only MSRP.
 

MoparMan

Enthusiast
Joined
Apr 14, 2003
Posts
2,054
Reaction score
0
Location
Las Vegas, NV
I think if you look at it logically regarding servicing the car you will find

1) the Gen 5, even though touted as "new" is a basic Gen 3/4 chassis with a plastic manifold, a different engine controller, a dart dash and a carbon body.
* Plastic manifold - made in either Italy or India may present problems but probably not
*Chassis parts ie. everything but body is easily attainable and as easy to work on as a 1972 F150 pick up truck
* Controller, usually simple plug and play
*Dart dash, again easy plug and play
* Carbon body - any mishaps, call insurance co, get write off cert, order new car

My experience with Vipers is that once you get over the perception that you are dealing with an exotic car, they are the same basic car that has been made since the G2 was developed, with a little evolution over the past almost 20 years. Vipers simply do not have a history of breaking, they are strongly built and if maintained last a long time, well in excess of your average Viper owners total lifetime mileage.

I have put 30K miles on a few of my vipers and outside a a clutch and tires, no issues at all.

Just find a mechanic that is good at fixing cars and not lifting your wallet and you will do fine, warranty service or not.

Agree on your points regarding service. Luckily, we've got a damned good Viper tech here in town that I always take my Vipers to. I guess the question is how long will the car be welcomed at the dealer itself for warranty service?
 

ViperSmith

Enthusiast
Joined
Jun 19, 2012
Posts
2,918
Reaction score
0
Location
Tysons Corner, VA
I also don't buy into the excuse they had to pay $25k for an SRT license agreement, so they have to "recoup" the cost via high markups. It is a one time fee, over 5 years, oh no, a whole $5,000 a year. I waste that on compliance every year - cry me a river.
 

MoparMan

Enthusiast
Joined
Apr 14, 2003
Posts
2,054
Reaction score
0
Location
Las Vegas, NV
I also don't buy into the excuse they had to pay $25k for an SRT license agreement, so they have to "recoup" the cost via high markups. It is a one time fee, over 5 years, oh no, a whole $5,000 a year. I waste that on compliance every year - cry me a river.
Exactly, but many of these guys are extremely short sighted and want that coin back NOW.
 

adamlotus

Enthusiast
Joined
Jan 3, 2005
Posts
939
Reaction score
0
Location
los angeles
at that kind of money you could buy a mclaren ferrari scud,lambo lp640 what a joke.i would not buy another viper even at full msrp.ihave owned 5 and bought 3 new ones never over sticker.even at 140k msrp i think its over priced imo 110k is the right number
 

Mamba52

Enthusiast
Joined
Feb 25, 2009
Posts
531
Reaction score
0
Location
Atlanta / Hollywood FL
at that kind of money you could buy a mclaren ferrari scud,lambo lp640 what a joke.i would not buy another viper even at full msrp.ihave owned 5 and bought 3 new ones never over sticker.even at 140k msrp i think its over priced imo 110k is the right number

Ding Ding Ding. SRT $100k GTS 140k Why??
 

Indy

Enthusiast
Joined
Dec 24, 2009
Posts
639
Reaction score
0
Location
Vancouver
The LE on EBay sits at $100k. 4 more hours to go. Looks like the market has spoken!!!! Why pay over MSRP when you can pick this one up.
Yes, but the reserve hasn't been met, so it will definitely not be sold for that price. I'm sure the offers will go up much higher just before bidding ends. I guess we'll find out in 2 1/2 hours.
 

adamlotus

Enthusiast
Joined
Jan 3, 2005
Posts
939
Reaction score
0
Location
los angeles
yup I know someone whom paid 100k over sticker last year for an aventador but he was the 1st guy around to roll up in one.
the aventador is still bringing close to msrp used.no comparsion to a viper.i bought my 08 ssg conv in 08 brand new at sticker and in 6 months it was 30k less,i was not thinking right when i bought it new.
 

ACRucrazy

Enthusiast
Joined
Jul 14, 2009
Posts
1,894
Reaction score
1
the aventador is still bringing close to msrp used.no comparsion to a viper.i bought my 08 ssg conv in 08 brand new at sticker and in 6 months it was 30k less,i was not thinking right when i bought it new.

If your 2008 convertible dropped 30k in the first 6 months, it has not depreciated at all since then in the last 4 years.
 

adamlotus

Enthusiast
Joined
Jan 3, 2005
Posts
939
Reaction score
0
Location
los angeles
If your 2008 convertible dropped 30k in the first 6 months, it has not depreciated at all since then in the last 4 years.
first year it dropped big and now its stabalized in the 50s or so ,if i do get another viper i will wait close to 1 year after its release they got me 1 time not again
 

chorps

Enthusiast
Joined
Dec 9, 2005
Posts
778
Reaction score
0
Location
Edmonton, Canada
the aventador is still bringing close to msrp used.no comparsion to a viper.i bought my 08 ssg conv in 08 brand new at sticker and in 6 months it was 30k less,i was not thinking right when i bought it new.

The economy was in freefall in 2008. I doubt you'd see discounts like that happen again unless there's another global economic catastrophe (not betting against that either :omg:).
 

Policy Limits

Enthusiast
Joined
Nov 15, 2012
Posts
1,372
Reaction score
1
I didnt own the aventador but Lambo rocks. I had only ONE factory service in 3.5 years of ownership & only sustained a 24% depreciation in the time. Its actually the best I've ever done on a car. Cant wait to be able to order the gallardo successor.
 

09 Venom

Enthusiast
Joined
Feb 14, 2005
Posts
884
Reaction score
0
Location
New York
cant wait to see the dealers in a about a year or so when Gen V's are sitting on their lots.....AND Believe Me...gen V's will be sitting on dealer lots next year!
 
OP
OP
G

GTS-R 001

Enthusiast
Joined
Jul 16, 2002
Posts
3,500
Reaction score
1
Location
California (north)
I've always felt that way, but I kinda felt it was too hard to tell if that was accurate or not and it may still be too early to tell.

The market will determine this quite soon, but most of the dealers will overprice the car so they can use it as bait just like in 92 and in 96. the real question is is DO they really want to sell it and the pricing they are asking is pricing that they figure is at that point where it makes sense to them to sell the car.

I know of one dealership that I tried to buy a 92 from back in the early 00's when I was collecting vipers, and they wanted 165K for a 92 when all the other out there, even comparable 10-25 mile cars were struggling to bring $53K, a few years later they dumped their car for way less. They used it as bait, good old Shaumburg Dodge..
 
Last edited:

mnc2886

Enthusiast
Joined
Sep 1, 2010
Posts
1,018
Reaction score
0
Location
Houston, TX
The market will determine this quite soon, but most of the dealers will overprice the car so they can use it as bait just like in 92 and in 96. the real question is is DO they really want to sell it and the pricing they are asking is pricing that they figure is at that point where it makes sense to them to sell the car.

I know of one dealership that I tried to buy a 92 from back in the early 00's when I was collecting vipers, and they wanted 165K for a 92 when all the other out there, even comparable 10-25 mile cars were struggling to bring $53K, a few years later they dumped their car for way less. They used it as bait, good old Shaumburg Dodge..

So what your saying is that in an attempt and campaign to push a different dealership experience nothing has changed?
 
OP
OP
G

GTS-R 001

Enthusiast
Joined
Jul 16, 2002
Posts
3,500
Reaction score
1
Location
California (north)
So what your saying is that in an attempt and campaign to push a different dealership experience nothing has changed?

Correct, usually the simplest, most direct answer is usually the right one.

Chances are that the dealers have not overthought this, they have probably thought... gee, we never sold many Vipers before at 50, 65, 72, 84, 92 and 110K the chances of selling one at $140 is probably not very high so......let's RAISE the price by $20-$65K and we will not have to screw around with people making offers until we actually want to sell the cars.
 

PDCjonny

Enthusiast
Joined
Nov 2, 2004
Posts
5,999
Reaction score
3
Plus they like having that focal point on their dealership floor amongst the 25K cars.
They are in no hurry to sell it, but if some sap comes in with 25K over MSRP they'll let it go.
A dealership near us has the red one on their floor and people have taken trips just to see it.
 

copperhead007

Enthusiast
Joined
Jan 1, 2012
Posts
38
Reaction score
0
Location
San Jose, CA
So went to dealer get Viper oil filters.


Meander into showroom to see the 3 Gen5's. Salemens says one reason for markup is if the dealer sells the car prior to 4 months on the showroom floor the dealer looses one of its future allocations.

I said does Dodge know what your doing here...
 

past ohio

Enthusiast
Joined
Oct 16, 2000
Posts
562
Reaction score
0
Location
Ohio VCA
Not so sure about this statement of having to sit on showroom floor for.....months....dealers are independent business people, all dealers pay the same from the factory, and the MSRP is a guide, what is the old saying "supply and demand" I am hearing the same thing is happening down the street at the Chevy dealers, many people want the new Corvette coming in September....well equipped with 450 HP...will be about $71K....supply and demand, the dealers that do this sometimes make out on a couple, if people wanted to band together and try to boycott the dealer BUT people have short memories....remember that Obama was going to go line by line to cut out government fat !
 

mnc2886

Enthusiast
Joined
Sep 1, 2010
Posts
1,018
Reaction score
0
Location
Houston, TX
So went to dealer get Viper oil filters.


Meander into showroom to see the 3 Gen5's. Salemens says one reason for markup is if the dealer sells the car prior to 4 months on the showroom floor the dealer looses one of its future allocations.

I said does Dodge know what your doing here...

Yet another example of an uninformed dealer. They only have to sit on the dealer demo car and the others they can sell as they please.
 

chorps

Enthusiast
Joined
Dec 9, 2005
Posts
778
Reaction score
0
Location
Edmonton, Canada
I'm thinking these dealerships already are aware that the informed buyer is familiar with the big Viper dealers, the ones that will sell at sticker. Do they really have an incentive to compete with the MSRP dealers when they are only allocated a couple? That sounds like real work. I'm thinking they'd rather look for a sucker to get a big fat score out of it instead of building a long term Viper/SRT franchise. :crazy2:
 
Top