Many time the car sells for the reserve etc, and then the sale does NOT go through due to "second thoughts" by the seller, some other "story" by the seller, the seller was "testing the waters" etc. Usually the "buyer" acceppts the "story" and goes on moves on. Many times the same car reappears with a higher reserve or BIN price. I have also seen feedback in a case like this where the "first" winner did in fact at least post negative feedback like "failed to sell it at the price that I bid and won item at".