Guys, we have to face it. The numbers behind the Viper spell out its demise. The BK of Chrysler will only make it happen sooner. The sales volume of the Viper does not make it a profitable car for the company. Sure they can test new features on it, but even as a platform the Viper shares very few parts w/ any other cars in the product line, and to be profitable they have to be able to share not only parts but platforms. The same line has to be able to build 2-4 different cars w/ very little switchover needed. To have 1 specialty vehicle in its line up will probably mean the end of the Viper. This end will come faster if the government is trying to get their loan paid back.
Here is an article I found concerning this discussion.
"The next generation Viper roadster, referred to internally as ZC-D27 — and ZC-D29 in the case of the coupe — are no longer part of Chrysler LLC's future plans. They've been shuttled to the side — we're assuming as part of "Project Genesis," the new game plan "intended to align the needs and wants of the customer with its [Chrysler's] product portfolio and the dealer network." Or perhaps it was part of "Project Alpha" the game plan prior to "Genesis" and before Cerberus really got a good look at the books. All we know is the decision was made during the period Cerberus has been running the show in Auburn Hills.
Originally, the new version of Dodge's halo car was set to start rolling down the assembly line in January of 2009 alongside two Chrysler badged platform mates. These two new Chrysler branded performance vehicles were to be modeled after the Firepower concept car. The first one, a roadster, was given the internal name ZC-C27, and a coupe version was given the internal name ZC-C29. However we know the decision to kill the Chrysler-brand versions was made sometime in the middle of last year.
This certainly would've hurt the business case for the entire "ZC" program. The Viper is hand built at the Connor Avenue Assembly Plant. A plant that, without the Firepower, would do nothing but build Vipers and the big V10 engines that go in them. Its a plant that we're fairly certain Chrysler's new Six Sigma-loving management would probably like to close.
The general unrest and financial struggles of Chrysler played a huge role as well. When this embattled company chooses how to spend their R&D money, they have to choose very carefully. Sadly there are many other vehicles in the Chrysler lineup that need attention before they can start to think about a low volume, ******** sports car again — halo status be damned.
What now?
Chrysler recently launched the freshened, more powerful,
fourth generation Viper for the 2008 model year. Original plans had this car being built for only two model years. It was meant to be a stop-gap model until the next generation "ZC" car could be brought online. Now that an all new Viper won't happen, sources tell us that the fourth generation Viper will instead be built until around the 2011 model year. We'd also venture a guess that so long as the fourth gen is being built, a few of the track prepped ACR models will continue to trickle out of the factory.
What happens after 2011? That's a question we don't yet have an answer for.
It's hard to imagine Chrysler leaving the halo car market for good — but we're thinking the future will call for a more affordable halo. Not just more affordable for the buyer but more affordable for Chrysler build. We know they'll want something that can still put up a fight with the Corvette — at least the base model — but at the same time, be much closer to the Corvette's base MSRP.
In the next one or two years, we can only a hope a concept car pops up on the auto show circuit that can give some hope for an all new, SRT hot rod. For now though, we mourn the loss of a legend.
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