Price varies by make and installer. I have heard estimates ranging from $300 all the way up to $1,000 depending on coverage - some people go a little crazy and practically cover the entire car in plastic. I don't mind the front end and side view mirrors, but beyond that I start to think of plastic covered furniture. I would definitely not consider it a DIY. Make sure you find a reputable installer in your area. If the clear bra is not pre-cut, the installer will have to make cuts to fit the application. Think razor blade to the paint if you find someone who watched a 15 minute training video and stayed at a Holiday Inn.