Actually, if one looks at the quantities of cars sold in yellow, (other than to a certain taxi company) there are a lot of obvious choices way above yellow on the list of popular (desirable) colors. I once had to wholesale a yellow corvette in virtually perfect condition because it was such an unpopular color. Those people who like yellow are really in love with it, evidenced by their Shouting about it, but as a popular color, it is way down on the list, and those who do not like it, normally, really don't like it.
I'm not saying I prefer the white, and it really doesn't affect me, because I have a Red 03 coming, and I was yuckered out of my first choice of color by those shouting that they wanted Black.
I wish that they would make the car in the 96 gts blue rather than either yellow or white. If they were to offer a medium gray or a good blue, I might even trade my 03 in for that. But not for yellow.