rgifford
Enthusiast
I know that a lot of the super cars (especially the Viper) do not have commercials running on TV, but what a wild idea. I think most people buying cars in the 80k price range with this type of performance know what they are getting, but commercials have got to help brand loyalty. Viper commercials would also built great brand recognition. I guess they do not feel TV ads will payoff on a car that has an annual production of about 1200. Anyone else have any ideas.......