The car is fine. If they want it to sell more (read: attract NEW customers and not existing/previous viper owners) they have to advertise more aggressively in the appropriate venues.
Also, totally disagree with the "It looks like a Gen 2 so it looks old" sentiment. The Gen 2 and now improved Gen 5 styling is timeless. It will look as awesome in 10-20 years as it does now. The C7 may have a "bold new design" but that look will not stand the test of time and it's ugly to begin with.
PeerBlock,
I was about to say the same thing, and I couldn't agree more. The styling of the GEN II and GEN V is timeless...it will stand the test of time. I believe the GEN II still looks **** after all these years, and I will have the same sentiment regarding the GEN V.
Unfortunately, I don't have the same opinion about the C7. I don't believe it will age well. Especially after we see legions of them roaming the streets. What's bold and edgy today will become passe quickly. I've already seen several on the streets, and there's a black-on-black Z51 in my development.
I like the GEN V as is. However, as far as possible changes are concerned, either unlock the ECU, or release the Mopar unit for those who want it. 640 hp is plenty for the street, but I realize bragging rights are important to many. I don't believe SRT had drag racing in mind when they designed the GEN V. Perhaps develop a "package" to satisfy that niche.
Finally, I've never been a fan of FI, but perhaps SRT & Mopar should develop a Paxton-style supercharger. Also, if SRT/Chrysler/FIAT green-light an GEN V ACR the supercharger should be an option along with aero and carbon ceramic brakes (optional). GTS-R styling would be ideal, but a stretch.
However, most importantly, Pirelli needs to complete the development of GEN V Trofeo tires. I believe the development mules, on similar tires, would have either equaled or surpassed the performance of the ZR1 at Laguna Seca, and I believe the production cars would have crushed the ZR1. The TA on Trofeo or Cup tire will be a monster, and I bet it would have erased tenths of a second off the Laguna Seca production car record. Heck! Even the SRT with worn-out/miss-matched tires outran some of the finest performance cars money can buy. Even the Ferrari F12.