Thought you would enjoy this. This is pretty amazing. www.LongoToyota.com
EL MONTE, Calif. - A stroll through the Longo Toyota showroom on a busy afternoon is like eavesdropping at the United Nations.
Buyers of all nationalities and races - many of them immigrants - flock to the dealership where the staff speaks more than 30 languages and dialects. From Vietnamese to Punjabi, the sounds of many tongues float across the cavernous, open sales floor.
Catering to multiple ethnicities has proved to be a winning formula. Longo came in first on industry tracker Ward's 2004 list of top-selling dealerships. It sold 20,320 new vehicles last year - an average of 56 cars and trucks every day - on a lot so big that it has its own Starbucks and Subway shops.
EL MONTE, Calif. - A stroll through the Longo Toyota showroom on a busy afternoon is like eavesdropping at the United Nations.
Buyers of all nationalities and races - many of them immigrants - flock to the dealership where the staff speaks more than 30 languages and dialects. From Vietnamese to Punjabi, the sounds of many tongues float across the cavernous, open sales floor.
Catering to multiple ethnicities has proved to be a winning formula. Longo came in first on industry tracker Ward's 2004 list of top-selling dealerships. It sold 20,320 new vehicles last year - an average of 56 cars and trucks every day - on a lot so big that it has its own Starbucks and Subway shops.