MES
Enthusiast
I think the best approach is to be upfront and honest. By that I mean don't state the highest HP gain that you have ever recorded and then plaster those numbers all around. But instead state the average or typical gains that can be expected along with the maximum that can be had.
Having a Guarantee is good, but not just so you can make a sale by inflating/hyping a products performance. Do you think somebody that installs your ported heads and only picks up 40 rwhp instead of 50 is going to rip them back off and then return it for a refund, one answer -> NO. But will they tell others about your poor performing heads -> YES. So in the end it will come back to bite you if your not honest. It would be better to say "typically customers will pick up 50 rwhp however it can vary from 40-60 rwhp"
I think a better approach would be to offer a 30 day money back Guarantee. If the customer is not completely satisfied with the product (for whatever reason) you will take it back within 30 days as long as its not damaged and is in good condition. Yea, your going to take a loss (very small) but you will make much more sales to overcome it. The product being returned will be used and therefore can't be sold as new, but you still can probably sell it for close to YOUR original cost as a slightly used item.
Warranties are tricky. I would recommend you warranty the product being sold against defects, etc. and you will repair/replace them as you see fit. If the part fails because of improper instillation then YOU still warranty it. The reason behind this is, if it wasn't installed properly they YOU (Apex) did not do your job with helping the customer properly install it. Was the instructions clear? Did you talk to the customer or service tech while the instillation was being done? Did you follow up with the customer after instillation to make sure everything was done properly? If the part fails and causes other damage to the car then you (Apex) should pay to replace not only the bad part you sold, but also all the damage that it has caused. But ONLY if you (Apex) installed the parts and ONLY if the parts were being used as intended/advertised. This can be especially difficult if your head dropped a valve and destroyed the engine or a half shaft broke and bent up the suspension. So that's a tough call.
Also don't do the wimpy thing and say "Well its up to the manufacture if it's covered or not" Your customer purchased the product from Apex for what ever reason, so step up to the plate and take responsibility for what YOU sell.
I have only talked to Wayne one time on the phone and was pleased with his service. Anyway that's what I would recommend, the rest of the above comments were just hypothetical recommendations.
Having a Guarantee is good, but not just so you can make a sale by inflating/hyping a products performance. Do you think somebody that installs your ported heads and only picks up 40 rwhp instead of 50 is going to rip them back off and then return it for a refund, one answer -> NO. But will they tell others about your poor performing heads -> YES. So in the end it will come back to bite you if your not honest. It would be better to say "typically customers will pick up 50 rwhp however it can vary from 40-60 rwhp"
I think a better approach would be to offer a 30 day money back Guarantee. If the customer is not completely satisfied with the product (for whatever reason) you will take it back within 30 days as long as its not damaged and is in good condition. Yea, your going to take a loss (very small) but you will make much more sales to overcome it. The product being returned will be used and therefore can't be sold as new, but you still can probably sell it for close to YOUR original cost as a slightly used item.
Warranties are tricky. I would recommend you warranty the product being sold against defects, etc. and you will repair/replace them as you see fit. If the part fails because of improper instillation then YOU still warranty it. The reason behind this is, if it wasn't installed properly they YOU (Apex) did not do your job with helping the customer properly install it. Was the instructions clear? Did you talk to the customer or service tech while the instillation was being done? Did you follow up with the customer after instillation to make sure everything was done properly? If the part fails and causes other damage to the car then you (Apex) should pay to replace not only the bad part you sold, but also all the damage that it has caused. But ONLY if you (Apex) installed the parts and ONLY if the parts were being used as intended/advertised. This can be especially difficult if your head dropped a valve and destroyed the engine or a half shaft broke and bent up the suspension. So that's a tough call.
Also don't do the wimpy thing and say "Well its up to the manufacture if it's covered or not" Your customer purchased the product from Apex for what ever reason, so step up to the plate and take responsibility for what YOU sell.
I have only talked to Wayne one time on the phone and was pleased with his service. Anyway that's what I would recommend, the rest of the above comments were just hypothetical recommendations.
