This video says it all: http://www.autoblog.com/2012/04/04/2013-srt-viper-bites-back-with-640-hp-returns-to-racing-w-vide/
No passion what-so-ever in this marketing video. As if putting the car in front of a Tuscan-style mansion means the Viper is now an upscale, sophisticated exotic. WTH??? The Viper is supposed to be raw, unadulterated fun! A monster that shreds tires and eats corners for lunch. A beast that growls and puts fear into the hearts of lesser cars. Not this crap. Not a car slowly exiting a mansion's driveway heading down to check on the owner's vineyard. Who are they fooling with this marketing effort? All they are doing is making the true viper lovers, the guys that love the rawness, question the direction SRT is taking the car. No millionaire with sophisticated taste is going to say, "hey, maybe the viper is next for me." The Viper is a TRACK BEAST. So why are they selling it as a grand tourer?
I don't hate the car, i actually like it. I just hate how they are marketing it. The damn videos and pictures and color choice so far *****! This is not an old man's car. It's a VIPER.
No passion what-so-ever in this marketing video. As if putting the car in front of a Tuscan-style mansion means the Viper is now an upscale, sophisticated exotic. WTH??? The Viper is supposed to be raw, unadulterated fun! A monster that shreds tires and eats corners for lunch. A beast that growls and puts fear into the hearts of lesser cars. Not this crap. Not a car slowly exiting a mansion's driveway heading down to check on the owner's vineyard. Who are they fooling with this marketing effort? All they are doing is making the true viper lovers, the guys that love the rawness, question the direction SRT is taking the car. No millionaire with sophisticated taste is going to say, "hey, maybe the viper is next for me." The Viper is a TRACK BEAST. So why are they selling it as a grand tourer?
I don't hate the car, i actually like it. I just hate how they are marketing it. The damn videos and pictures and color choice so far *****! This is not an old man's car. It's a VIPER.
Too passive ,not aggressive enough to me for such a fantastic car. Doesn't really do the car justice, in my opinion. Was watching TV last night & saw Tanner Foust in Porshe commercial showing a Viper with another car Red Lite racing with the stupid driver of the Viper smoking the tires badly, making the Viper look like Shi#. Does anyone ever get tired of the Viper being protrayed as a POS ? 
I'd love to see the Viper get the reconition it deserves. 
