Somebody explain this to me, because I'm only a mechanical engineer, not a social engineer.
Fred sends everyone to driving school. Students use a Honda Prius to learn how to trail brake, hit the apex, and, umm..., regenerate out of a turn. Corner entry is under the national speed limit, g-forces nearly spill the latte in of the cupholder, and you check your lap times on your wristwatch. A few smile at the screeching front tire and play with the volume by twitching the steering wheel, since it doesn't affect vehicle direction anymore. You leave from this school with an appreciation for driving.
Dodge develops a car that is "better" so it accelerates, brakes, and turns faster, safer, and with less driver skill or stress.
Fred send out coupons for an advanced driving school with Vipers. Everyone returns. Students find they can easily replicate and exceed every manuever in Prius with ease. Corner entry speeds climb to triple digits, braking capability causes one student to detach a retina, g-forces cause a serious neck strain on another, and a few students were too short to see over the hood because the front end lifts under acceleration for the whole backstretch. Several participants spin and travel sideways or backwards for quite some distance, create smoke and noise. You leave from this school with an appreciation for driving.
So, the takeaway is that a Viper is not like a Prius or a muscle car. It requires far less skill to drive at speeds that in a Prius or muscle car would be white-knuckle events. Driving a Viper inside the performance envelope provides sensory inputs that are outside the performance envelope of other cars. The capability of the car is such that when "problems" occur, physics demands that a larger amount of kinetic energy is dissipated. Magazines or promotional literature appropriately describes operating the vehicle inside the envelope rather than outside. Anyone in my family could easily drive this car, as they would probably stay within the bounds determined by their own car, not even those of a Viper.
Is the proposed message to potential consumers that "pay attention, go to a driving school, learn that the stratospheric limits of a Viper are far beyond anything you've driven before and you'll be a smarter driver on the street?" I don't see that. I only see "mistakes at high velocity generate more damage than mistakes at low velocity."