I was just discussing this with someone yesterday, here's my take:
Way back when, Viper interiors were available in any color you wanted, as long as it was BLACK, venzanno had tons of requests to build customer interiors..... Now some are "complaining" because Dodge offers it from the factory (at a competitive cost).
Dodge is trying to introduce a variety of colors based on requests that are quite visible on our website.
I think the only thing that should ALSO be done, is retire colors after a year or so, like they used to do. Want a black gen2? Only could get a '99 or '00. Want a steel gray? Only in '00. Etc. Made for lots of interest in trading "up" even if the HP and performance was the same for over 7 years.
We're only in year 3 of a new model, that is far superior to its' predecessor (I know, I know, in performance and braking). Only approx 4500 are on the road, and more than likely the total production of this entire generation will be under the gen2's number (or darn close to it). All in all, very difficult to understand why a few unique color combos are against historic ideology:
'96 roadster - white with blue, red with yellow wheels, black with silver '96 coupe - pace car decals available
'97 GTS - Red with gold wheels, Red with yellow wheels, Red Coupe with or without stripe avail. '97 roadster - blue with white stripe '98 GTS - commemorative edition white with blue (and a stiff premium for color, decals, interior!), Silver w/Blue stripes '99 - Cognac interior
'01 - Bright yellow
'02 - Red with white Final edition
Lots of different color stripes (white, silver, blue) were used to mix 'em up (although they didn't call it a "slither edition" when it had stripes and/or interior changes)
There was always at least 9 variations total (minimum) starting in '98 (3 colors RT/10, some with cognac interior, 3 colors coupes with stripes, 3 color coupes without stripes, 3 color coupes with cognac interior, etc)
So far for our Gen3's:
'03 - 3 colors - no stripes
'04 - 3 colors - plus new interior introduced (Mamba editions -2)
'05 - 4 colors - plus Mamba editions interior (1), Copperhead, Commemorative (not sure if this will be an '05)
Maybe the issue is, in the past, they rarely called it a "special edition".. and rarely numbered them... BUT, after the fact, we sure kept track of 'em ('97 Blue/white RT/10s, '99 Silver/Blue ACR's, etc)
So in theory, nothing different than what has happened in the past.. I think, if anything, they should retire some colors earlier (black should have been retired right after the Mamba).