Dodge tried using coupons when the 96 coupe was released.
The demand was so great, Dodge tried to restrict sales to only people that currently owned Vipers purchased from Dodge.
Kind of a loyalty thing.
It bit them in the butt as everybody immediatly tried to game the system. Owners and dealers all manuvered around the intent with all sorts of side deals.
People signed up for vouchers who had no intent to buy the Vipers themselves, then tried to sell the vouchers to take advantage of the huge demand.
Buyers of these 96's were rewarded with not only a fantastically upgraded Viper, but also a car that showed very little depreciation even 10 years later.
Believe there will be a buying frenzy for the first of the gen V's and then over time, as the supply can gain parity with demand, normal pricing will ensue.
Probably happen all over again when a ACR version is released, and also a convertible.