I agree and disagree. Dodge is probably getting some good payback from NASCAR racing fans, although it's hard to believe they can fully recover the cost of their investment. NASCAR fans really do support the companies involved in NASCAR racing.
I attended the NASCAR race at Sears Point and, other than the first few laps when all the cars were still bunched, I found it to be extremely boring single-file racing. I felt like a fish out of water surrounded by all the foul-mouthed, heavily tatooed, greasy-haired, bare-chested race fans...and those were the women!
There is no clear fit between Viper owners and NASCAR, that's for sure. I won't be attending another NASCAR race very soon, at least not one that I pay $300 for the crappiest seats in the house.
On the subject of ALMS and Grand-Am racing, the class that the Vipers and Corvettes run in are way too small to be remotely meaningful. I don't believe there has been a race in recent history with more than 5 or 6 cars in the class. The cars are so far away from production cars that the results should be pretty meaningless to consumers anyway.
On the subject of racing prototype cars, DC's accomplishment at the 24 hours of Le Mans was amazing, with a 4th place overall finish. I believe it was totally overshadowed, however, by the continued dominance of Audi. Like BMW in past years, Audi deserves super-credibility with the sportscar crowd. I wish MB had their prototypes back in the races. Remember the MB that took flight in the 1999 Le Mans race? They haven't been back since.
How many of you care that MB continues to battle Ferrari in the F1 races after dominating in 98 and 99? It will take a while before we feel loyalty and allegiance to MB as being part of the same company.
My $.02......Where Dodge could really budget meaningful dollars to assist its production Viper efforts would be Viper Days, SCCA World Challenge, and the Grand-Am Cup(ex Motorola Cup), where real production Vipers race other real production supercars. I suppose you can throw in the SCCA T1 class (ACR) as well.