<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by FUSCUCLA1:
I heard they take a loss on it. How do you take a loss on 1 million + ?!!??!?
<HR></BLOCKQUOTE>
Think about these costs...(this was VOI5)
1) Renting a large racetrack facility for 3 days with the full staff of people, medical crews, storage, etc. (probably $200k)
2) Gift bags (probably $100 a pop there - $150k)
3) Open bar at the dinner ($50-100 each? $100k))
4) 3-4 gourmet dinners ($200 each $300k)
5) paying for probably 50-100 Dodge people running the show for 6 days (they get there early, leave late) ($100k)
6) Subsidizing about 30% of the cost of shipping on the Vipers ($250k)
7) Transporting a whole fleet (maybe 70 cars) of concept cars, specialty vehicles, and demo vehicles for the event ($100k)
8) Paying for about 15-20 Skip Barber instructors for 3 full days + their accomodation costs, travel expenses, etc. ($50k)
That $1MM is already spent, and that isn't including all the "other" fees they incur. They spend *months* scouting our locations for VOI, and they also send at least 20-30 top execs to the event. It's really hard to comprehend the scale of this event until you attend one. It's not like any car show you've ever seen. At VOI5 the whole top 3 floors of the MGM parking garage were dedicated to attendees. At VOI6 they had a whole section of downtown St. Louis was closed and only for Viper owners only. You don't have to do anything... everything is planned out... there is always something going on and it's a 4 day whirlwind of excitement and non-stop action. It's not comparable to any car show, really.